The BBC may regret its Doctor Who AI claims

As one of the longest-running television series on the planet, Doctor Who has survived plenty of changes in technology. Colour television, the switch to digital, TV on demand, CGI... the changes have been as dramatic as the Doctor's reincarnations. But the BBC seems to have seriously misread the room, and the lessons from the series itself, with its latest decision.

The broadcaster has announced that it plans to use generative AI to help it write marketing content to promote the show, including emails and push notifications. And the news has provoked a tear in the space-time continuum that the BBC appears to have tried to repair by traveling back in time and deleting its original article on the subject.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.