Ikea just released the most refreshing Christmas ad I've seen in a while

Screenshot from the new Ikea ad showing a woman relaxing in a room on her own
(Image credit: Ikea)

While brands like to present their Christmas ads as the pinnacle of creativity, most tend to focus on a similar topic: the importance of togetherness. So it's refreshing to see Ikea take a different tact with its own 2023 offering, celebrating instead the moments of solitude we all need during the festive season.

Cleverly titled Take a Holiday from the Holidays, the ad shows various merrymakers (wilful or otherwise) taking a moment of respite, shutting themselves in various bedrooms and bathrooms for a breather. And while CGI creatures and saccharine soundtracks are all well and good, this is one of the more relatable Christmas ads I've seen.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.