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How to develop a sonic identity: 4 expert tips
By Sacha Stoffers published
Practical advice for getting started with sonic branding.
The Kansas City Chiefs logo: a history
By Adam England last updated
We take a look at how the Kansas City Chiefs logo has changed since the team was founded.
Sorry, but I don't believe the Coca-Cola logo is hiding a secret message
By Daniel John published
This might be a design theory too far.
The Kleenex rebrand feels like it's always been there (in a good way)
By Rosie Hilder published
This strong new identity cleans up.
From standing out to targeting Gen Z: the main challenges designers face today
By Rosie Hilder published
Plus tips for how brands can get ahead.
What is typographical contrast?
By Matt Smith published
Learn how to make contrast and influence people with a look at Carl Dair's 7 rules for typographical contrast.
Everyone hates Nottingham Building Society's new logo – even the city's official Robin Hood actor
By Joe Foley published
They replaced the Prince of Thieves with a squiggle?
Branding has changed. You now need a sonic identity too
By Sacha Stoffers published
Why we need sonic branding, plus get inspired by some of my favourite sonic branding examples.
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