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Why typography is so vital to good branding
By Julien Fincker Published
Typography shapes perception, communicates values, and gives every brand its own voice.

McDonald’s new billboards are painfully relatable
By Natalie Fear Published
But it’s nothing a McFlurry can’t fix.

Madonna is back, and her brand is stronger than ever
By Sarah Hurwitz Published
The Queen of Pop's return has a very clear strategy at play.

Ingenious Lego billboards show that sometimes showing the product is all that's needed
By Joe Foley Published
Minimalist installations highlight the beauty of precise product design.

Louis Vuitton wins logo battle despite fiery backlash
By Natalie Fear Published
Chinese social media criticises the luxury brand's "stolen" design.
Why making a brand feel like itself is the real challenge
By Tom Allen Published
Following brand guidelines isn't the problem, brand behaviour is.

Taylor Swift's wedding even had its own logo – and she nailed it
By Tom May Published
Even her wedding announcement was on-brand.

How brand ambassadors really work, and is there ever a 'safe' pick?
By James Tollington Published
Cole Palmer being left out of the England squad reveals important lessons.
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