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Polaroid just dropped the most iconic anti-AI ad of the year
By Daniel John published
Nostalgia and a timely message combine in a potent new campaign.

New 'intimate content' app gets a sophisticated brand
By Rosie Hilder published
It's all about the gradients.

You've got 1 more week to enter the Brand Impact Awards
By Georgia Coggan published
The deadline has been extended.

Goodreads finally has a new logo (and it actually looks... good?)
By Daniel John published
The social reading platform's new look is only twenty years too late.

People will hate me... but our banknotes don't need a redesign
By Tom May published
Thrilling exercise in democratic wish fulfillment, or costly vanity project?

How tiny tweaks can spark rebrand revolutions
By Muriel Schildknecht published
Small shifts sometimes speak volumes, says Brand Impact Awards judge.

What is brand strategy and why is it so vital?
By Rosie Hilder published
Taxi Studio's Jamie Watson explains this often overlooked area of branding.

How well do you know the NBA logos? Try to get a slam dunk in my quiz
By Georgia Coggan published
There are animals, balls and fire... but where?
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