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The challenges of branding in 2025: from staying relevant to designing for Gen Z
By Rosie Hilder published
I speak to Frontify's James Fooks-Bale to discover how brands can get ahead.

Hey NBA, did you think we wouldn’t notice these abysmal digital logos?
By Natalie Fear published
Points for effort, zero for execution.

The new Wicked: For Good poster fails to fly with fans
By Natalie Fear published
"It's still not up to par for a blockbuster film”.

Does Apple's rumoured iPhone rebrand reveal a company in crisis?
By Daniel John published
Perhaps the next 'iPhone moment' won't come from Apple.

Wikipedia's fashion collection actually looks surprisingly cool
By Joe Foley published
Finally, a brand collab that has something to say.

'We need more designers evolving into super creatives’: how to build a future proof brand
By Natalie Fear published
JKR’s executive creative directors discuss the importance of creative hybridity.

'The goal is emotional resonance’: how to create a standout brand in 2025
By Natalie Fear published
JKR’s executive creative directors discuss how to build an iconic identity.

The best rebrands of all time
By Tom May last updated
Even the biggest brands can't stay the same for ever.
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