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To target Gen Z, premium brands must learn the new codes of luxury
By Lisa Balm Published
Premium no longer means price – so what should brands do?

Instagram just redesigned its logo
By Joe Foley Published
(And everyone's saying the same thing).

The new Monoprix rebrand awakens a French icon
By Heinrich Paravicini Published
Brand check: Here's why the new Monoprix identity really, really works.

Raleigh's collapse proves that even iconic brands can't rely on nostalgia alone
By Tom May Published
Our collective memories aren't enough.

Viral hand-drawn Spider-Man poster shows people are craving more originality in movie art
By Joe Foley Published
Does 'Spooderman' work better than the real thing?

The new 7UP rebrand is bound to be contentious
By Daniel John Published
It's the biggest update to the brand's identity (and taste) in 15 years.

People can't decide whether Newcastle United's logo design poll is a joke
By Joe Foley Published
Can you spot the difference between the three designs?

Buc-ee's infamous logo design lawsuits are coming back to bite it
By Joe Foley Published
It's just become the most-trolled brand in the US.
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