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Which brand won April Fools in 2026?
By Tom May published
Turns out, joke briefs are often the best briefs.

This weird packaging design hack could save your chips from seagulls
By Natalie Fear published
Turns out the beasts don’t like being watched.

Britain's marmalade rebranding controversy explained
By Joe Foley published
Paddington's favourite preserve is in a jam.

The ultimate logo quiz: think you know your 1960s logos?
By Rosie Hilder published
Our logos through the decade series continues with 1960s logo trivia.

KitKat reveals genius response to robbery drama
By Natalie Fear published
The 12 tonne KitKat heist has become an interactive internet mystery.

Restaurant forced to change its AI logo after scathing backlash
By Natalie Fear published
Owner Rachel Smith speaks out about the heated backlash.

San Miguel's new look made use of eye tracking technology
By Rosie Hilder published
The rebrand reminds us of fun in the sun.

The new LA Olympics branding is blooming beautiful
By Natalie Fear published
LA28’s identity is inspired by the natural landscapes of Los Angeles.
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