sonic branding

Latest about sonic branding

How audio branding is being affected by AI

By Karsten Kjems Published

Why authenticity, not automation, is defining sonic identity.

Branding

“Sound and scent are electric when they move together"

By Rosie Hilder Published

The importance of sonic and scent branding.

Branding

Why Bluey is a masterclass in sonic branding

By Amy Crawford Published

And what brands can learn from it.

Branding

Sprite rebrands and brings back the Lymon

By Rosie Hilder Last updated

Plus it gets a new sonic identity.

Branding

17 of the best audio logos and why they work

By Tom May Last updated

These iconic sonic logos show us how audio branding is done.

Logos & Icons
Dr Pepper ad

Dr Pepper’s new ad just won the internet

By Natalie Fear Published

From TikTok to TV, dreams do come true.

Advertising

The surprising thing Toy Story and Mario have in common

By Rah Bhatt Published

The sonic genius that binds these two epic franchises.

Branding
man with hands over ears in front of a lake

Stop adding noise. Start designing sound that improves life

By Karsten Kjems Published

Brands that ignore sound are leaving experience, effectiveness, and human well‑being on the table.

Branding
Domino's billlboard

Domino’s new sonic logo is an instant earworm

By Natalie Fear Published

It’s the first brand refresh in 13 years.

Branding

30 years since the launch of Windows 95, the 90s still has some of the best sonic branding

By Rah Bhatt Published

Here's how you can recreate it.

Branding
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