The rise of sonic design: how sound is key to brand success By John Taite published 1 May 24 McDonald's, Old Spice and Corona prove the best branding is multi-sensory.
"Brands are finding ways to stand out and be heard": How we made RNIB's new sonic branding By Daniel John published 17 January 24 The project has changed sound design studio Molecular's approach to thinking and collaborating.
