sonic branding
Latest about sonic branding
![McDonald's logo](https://cdn.mos.cms.futurecdn.net/iciwv4kzB7QUaaMTaDGHe9-320-80.png)
The rise of sonic design: how sound is key to brand success
By John Taite published
McDonald's, Old Spice and Corona prove the best branding is multi-sensory.
![Collage of images of voice artists recording the RNIB sonic branding](https://cdn.mos.cms.futurecdn.net/gCN4WDFGEst7tWcXmqZ9eT-320-80.png)
"Brands are finding ways to stand out and be heard": How we made RNIB's new sonic branding
By Daniel John published
The project has changed sound design studio Molecular's approach to thinking and collaborating.
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