11 of the best audio logos and why they work

Audio logos: Netflix intro animation
Netflix's 'Ta-dum' is a great example of an audio logo (Image credit: Netflix)

The best audio logos can add an extra dimension to a brand identity. When we think about logos, we usually think of visual design, but sound can also be a powerful identifier. Hence more and more brands are looking at creating sonic logos.

The best sonic logos could be considered to be soundbites, usually no more than a few seconds long at most. They often accompany the appearance of a visual logo, strengthening overall brand recognition, but they may also substitute the visual logo for use in audio-only media such as radio, podcast or apps like Spotify.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects. 

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