14 of the best audio logos and why they work

MGM lion logo
(Image credit: MGM)

The best audio logos and best sound logos can add a whole new dimension to a brand identity. When we think about logos, we usually think of visual design, but sound can also be a powerful identifier. And more more and more brands are starting to realise that and to create sonic logos as part of their branding

Sound idents are usually no more than a few seconds long at most. They often accompany the appearance of a visual logo, strengthening the overall brand recognition. But they can also substitute the visual logo for use in audio-only media such as radio, podcast or apps like Spotify.

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