"Brands are finding ways to stand out and be heard": How we made RNIB's new sonic branding

Collage of images of voice artists recording the RNIB sonic branding
(Image credit: Molecular)

Sonic logos are becoming an increasingly important aspect of overall brand identity, and from the likes of the Netflix 'ta-dum' to the McDonald's whistle (you know the one), plenty of aural logos are as etched onto our consciousness as their visual counterparts. 

But perhaps no recent rebrand has embraced sound quite as fully (and justifiably) as the new identity for RNIB, the UK's leading national sight loss charity. Unveiled last year, the new sonic identity was created by London-based music and sound design studio Molecular, and involves a sonic logo, a brand track with the same key notes, and a set of 18 radio jingles, rolled out across RNIB's helpline, videos, advertising and more. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.