AI in Focus
Welcome to AI in Focus, our chance to look at AI in more depth. We are exploring how you can use AI to empower your creative workflow. From AI-enhanced computers to the way the tech can genuinely save you from grunt work while video editing, we're sharing insight into the way creative people are already embedding AI into their daily taskloads.
In partnership with NVIDIA and SCAN, we talk to real creators and get their perspectives on what's going on with AI in the creative industries. We'll pair these tips. tricks and opinions with a healthy dose of buying advice to make sure you get the right setup.
Latest about AI in Focus

By Sponsored Published
Sponsor Content Created With Nvidia
Skip the cloud queues and make use of the computing power you already have.

By Sponsored Published
Sponsor Content Created With Nvidia
The benefits of bringing AI-powered workflows closer to home.

By Erlingur Einarsson Published
If you want a power laptop, now's the time to take the leap.

By Steve Paris Published
Sponsored by SCAN
5 common editing headaches I fixed using AI tools.

By Joe Foley Published
Sponsored by SCAN
Embrace the latest tools and unlock your creativity for the new school year.

By Jon Stapley Published
Sponsored by SCAN
The co-lead of Half-Life 2 RTX explains how NVIDIA RTX Remix has enabled his team to update a classic game for a new generation of players.

By Ian Dean Published
Hollywood will descend on SIGGRAPH 2025.

By Jon Stapley Published
Sponsored by SCAN
Here’s how AI-powered DaVinci Resolve 20 helped make me a slicker, faster and more effective video editor.
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