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Coyote vs Acme and lone protester
Coyote Vs Acme's $100m takings show fan campaigns CAN succeed

By Joe Foley Published

The movie Warner Bros wanted to write down has proven itself.

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AdPower billboard
Ad platform sparks brand romance with 100 love letter billboards

By Natalie Fear Published

Are they collaborating or courting?

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Guinness ad
Guinness's new billboard ads are lovely (literally)

By Natalie Fear Published

It's a wholesome spin on minimalist branding.

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Digital Parker pens billboard advert in Times Square showing creatives' spec advert ideas
Parker only went and made those viral anti-AI pen billboards real

By Joe Foley Published

Creatives' ingenious ideas went live in Times Square.

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Billboard advert ideas for Parker Pen Company with text positioning pens as anti-AI tools
A viral creative challenge just gifted Parker pens the perfect anti-AI billboard advert

By Joe Foley Published

The pen is mightier than the probabilistic large language model.

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An Ikea billboard advert from the front, and from the back revealing storage crates hidden behind it
Ikea's latest clever billboard adverts work because they reveal a common truth about every home

By Joe Foley Published

The furniture giant is coming clean.

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Coyote vs Acme advert showing a piano fallen on a parked car
These clever Coyote Vs Acme ads are stopping traffic

By Joe Foley Published

Acme's catastrophic products have smashed their way into the real world.

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Vagisil billboard adverts for What's in my Vag campaign
These suggestive billboard posters are making people do a double take

By Joe Foley Published

'What's in your vag?' is an intimate twist on a viral trend.

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Netflix billboard ad for The Last House
Netflix, get that man out of your billboard

By Natalie Fear Published

The Last House can't escape the live-action ad trend.

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Example of subvertising, also known as billboard hacking or culture jamming showing modified billboard advert parodies of Calvin Klein, Tesla and Meta Glasses
From tobacco to Tesla, how the subvertising has held up a mirror to some of the biggest brands

By Joe Foley Published

Anti-advertising can have an impact, and brands need to be aware of it.

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