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TBWA\Paris McDonald's France billboard ads
McDonald’s new billboards are painfully relatable

By Natalie Fear Published

But it’s nothing a McFlurry can’t fix.

Branding
Ingenious Lego billboards show that sometimes showing the product is all that's needed

By Joe Foley Published

Minimalist installations highlight the beauty of precise product design.

Advertising
Polaroid campaign
Polaroid’s new anti-AI billboard is an important reminder to touch grass

By Natalie Fear Published

…Before it’s too late.

Advertising
body part touching chicken on billboard
I dare you not to react to KFC's viscerally disgusting new billboards

By Georgia Coggan Published

Uncommon goes macro for new campaign – but you'll wish they hadn't.

Branding
Ethel Cain/Sabrina Carpenter/Major Lazer Coachella billboard
From Sabrina Carpenter to Katseye, check out the best Coachella billboards of 2026

By Natalie Fear Published

Things are getting stylish, saucy and slightly silly in the Californian desert.

Advertising
Prost8 campaign
This billboard is controlled by your bum (yes really)

By Natalie Fear Published

Prost8’s latest campaign brings some lightheartedness to Prostate Cancer Awareness month.

Advertising
ChatGPT billboard ad
Fake ChatGPT billboard ad proves how scary things are getting

By Natalie Fear Published

I'll admit it, I was fooled.

Advertising
'Creepy as hell' UK billboards draw fierce backlash

By Daniel John Published

'Nobody wants to be spied on in their own home.'

Advertising
Percy Jackson and the Olympians billboard
New Percy Jackson billboard makes a huge splash (literally)

By Natalie Fear Published

It just set a whole new standard for ad campaigns.

Advertising
The traitors joe marler
Celebrity Traitors star Joe Marler gets trapped in a billboard

By Natalie Fear Published

He's bringing some sunshine to the streets of Shoreditch.

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