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Taylor Swift and Drake side by side

Taylor Swift and Drake swapped songs for an Apple ad in 2016 and people are still calling it "iconic"

By Georgia Coggan Published

Here's why it worked – plus other examples of perfect celeb advertising.

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Cocogun's campaign for The Economist

The Economist shades AI in sharp new billboard ads

By Natalie Fear Published

Stripped-back visuals become a powerful storytelling tool.

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Ingenious Lego billboards show that sometimes showing the product is all that's needed

By Joe Foley Published

Minimalist installations highlight the beauty of precise product design.

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Images from the best World Cup adverts 2026

The good, the bad and the AI of World Cup 2026 adverts

By Joe Foley Last updated

From Messi and Timothee Chalamet to an AI David Beckham, who wins the battle of the World Cup ads?

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Polaroid campaign

Polaroid’s new anti-AI billboard is an important reminder to touch grass

By Natalie Fear Published

…Before it’s too late.

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Samsung social media teaser of a chocolate bar with text reading "sweet new shape"

Samsung teases Galaxy Z Fold 8 with cryptic ASMR videos

By Natalie Fear Published

There’s a new shape in town.

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Photograph of models wearing Levi's 2026 Pride collection inspired by queer biker motorcycle clubs

From Sesame Street to Levi's, these are the best Pride ads of 2026

By Jon Stapley Published

We take a look at this year's loudest and proudest campaigns.

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Etsy Shop Other Jeffs campaign

Etsy shades Bezos in anti-Prime Day campaign

By Natalie Fear Published

It's time to 'Shop Other Jeffs'.

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Why celebrity World Cup ads aren't always a good idea

By Matt Boffey Published

Using top talent doesn't guarantee a win.

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famous people involved in Michel Ultra campaign

The creative trends defining World Cup advertising

By Graham McKenna Published

Football legends, Hollywood stars, and fan culture are dominating early World Cup creative, but the smartest brands know celebrity alone won't be enough.

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