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An illustration of a smartphone with hands holding megaphones emerging from the screen

Gen Z trusts influencers more than your brand

By Natalie Fear published

Advertisers are missing one vital ingredient.

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Why adverts are no longer just about seeing

By Hayley Sivner published

Beyond the billboard: the rise of multi-sensory advertising.

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ChatGPT billboard ad

Fake ChatGPT billboard ad proves how scary things are getting

By Natalie Fear published

I'll admit it, I was fooled.

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Heineken ad

Heineken takes on Heinz in ultra-satisfying parody ad

By Natalie Fear published

Finally, a good use for a brand war.

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A movie poster for a film titled "MELANIA" is shown on the left, while the right side shows Melania Trump wearing a navy hat and coat, smiling at a man in front of an American flag.

Why the failure of Melania's documentary is good news for the advertising industry

By Tom May published

Even $35 million in marketing can only achieve so much.

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Budweiser pulls at the heartstrings in latest Super Bowl ad

By Rosie Hilder published

"Who knew a beer commercial could make a sober person cry?"

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Dr Pepper ad

Dr Pepper’s new ad just won the internet

By Natalie Fear published

From TikTok to TV, dreams do come true.

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Three oversized, yellow papier-mâché heads with wide, staring eyes and broad, toothy grins are displayed on white pedestals against a neutral background.

What the hell is going on with the 2026 Super Bowl ads?

By Tom May published

I'm not sure if these brands are trolling us, or themselves.

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Ikea ad featuring a solid wood armchair with beige cushions

Ikea hides important detail in slick new ads

By Natalie Fear published

Never judge a frying pan by its pricetag.

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Voy ad reading "It's not him. It's his hormones."

Voy’s rage bait ads are painfully miscalculated

By Natalie Fear published

"I almost feel sorry for the cis men reading these posters."

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