Latest about Advertising
Why celebrity World Cup ads aren't always a good idea
Using top talent doesn't guarantee a win.
The creative trends defining World Cup advertising
Football legends, Hollywood stars, and fan culture are dominating early World Cup creative, but the smartest brands know celebrity alone won't be enough.
Is Phoebe Bridgers' 'internet-free' album campaign as authentic as it seems?
Offline marketing is having a moment online.
AI Hideo Kojima wears Prada in controversial sci-fi campaign
With retro vibes and a ridiculous kaiju, what is the game designer saying about AI?
Can the 2026 FIFA World Cup become the global Super Bowl of advertising?
With billions watching, brands are asking whether the World Cup is advertising's next big opportunity.
This shocking new advert looks like a trailer for a horror movie, but it has a deeper message
Will you be able to watch until the end?
People can't work out the person who inspired this strange McDonald’s ad
Do you know who it is?
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