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Parker only went and made those viral anti-AI pen billboards real
By Joe Foley Published
Creatives' ingenious ideas went live in Times Square.

A viral creative challenge just gifted Parker pens the perfect anti-AI billboard advert
By Joe Foley Published
The pen is mightier than the probabilistic large language model.

Ikea's latest clever billboard adverts work because they reveal a common truth about every home
By Joe Foley Published
The furniture giant is coming clean.

Nope, the new Apple Mac mini ad isn't AI – and there's a delightful BTS video to prove it
By Georgia Coggan Published
It's a celebration of human craft.

How did the violent Obsession-inspired golf ad ever get approved?
By Joe Foley Published
Callaway has apologised, but the ad shows the risks of chasing viral trends.

McDonald's SpongeBob x One Piece collab is as bonkers as it sounds
By Natalie Fear Published
The exclusive Happy Meal kicks off with an epic trailer.

These clever Coyote Vs Acme ads are stopping traffic
By Joe Foley Published
Acme's catastrophic products have smashed their way into the real world.

Has Apple dropped the ball with its Gen Z marketing?
By Natalie Fear Published
I miss when the brand felt like a cool millennial uncle.
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