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AI Hideo Kojima wears Prada in controversial sci-fi campaign

By Joe Foley published

With retro vibes and a ridiculous kaiju, what is the game designer saying about AI?

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Actor Will Ferrell sits enthusiastically on a yellow sofa holding a bag of Lay's potato chips, flanked by two friends cheering and surrounded by bowls of chips, during a soccer-themed gathering.

Can the 2026 FIFA World Cup become the global Super Bowl of advertising?

By Tom May published

With billions watching, brands are asking whether the World Cup is advertising's next big opportunity.

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This shocking new advert looks like a trailer for a horror movie, but it has a deeper message

By Joe Foley published

Will you be able to watch until the end?

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McDonald's Malaysia advert

People can't work out the person who inspired this strange McDonald’s ad

By Natalie Fear published

Do you know who it is?

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Images from the best World Cup adverts 2026

The good, the bad and the AI of World Cup 2026 adverts

By Joe Foley published

From Messi and Timothee Chalamet to an AI David Beckham, who wins the battle of the World Cup ads?

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IKEA Unpackaged Goods campaign

Ikea’s new ad is pure satisfaction in a billboard

By Natalie Fear published

It's giving Marie Kondo.

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One photo, two products: this Bic advert is print perfection

By Rosie Hilder published

Is this the best print ad ever created?

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Why a 2012 Burger King ad still haunts Mary J. Blige

By Daniel John published

"Not a laughing matter."

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Skechers ad

Surprise, Skechers is making AI slop again

By Natalie Fear published

Critics have called the new ads an "inconsistent and cheap-looking mess”.

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Catsan advert

This is the most boujee cat litter ad you've ever seen

By Natalie Fear published

Catsan brings luxury to the world of moggy business.

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