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Samsung's shameless AI ads aren't going down well

By Daniel John Published

'This is the best iPhone ad.'

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Dunkin' Donuts Super Bowl ad
Dunkin’ Donuts digitally de-aged ‘90s actors and I’m terrified

By Natalie Fear Published

The Super Bowl ad has sparked scathing AI allegations.

3 Comments
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What makes a great Super Bowl ad?

By Rosie Hilder Published

Experts reveal the top factors to play for.

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Why Super Bowl ads are building all-star lineups

By Graham McKenna Published

Super Bowl ads now feature multiple celebrities, here's what it means for your brand.

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An illustration of a smartphone with hands holding megaphones emerging from the screen
Gen Z trusts influencers more than your brand

By Natalie Fear Published

Advertisers are missing one vital ingredient.

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Why adverts are no longer just about seeing

By Hayley Sivner Published

Beyond the billboard: the rise of multi-sensory advertising.

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ChatGPT billboard ad
Fake ChatGPT billboard ad proves how scary things are getting

By Natalie Fear Published

I'll admit it, I was fooled.

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Heineken ad
Heineken takes on Heinz in ultra-satisfying parody ad

By Natalie Fear Published

Finally, a good use for a brand war.

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A movie poster for a film titled "MELANIA" is shown on the left, while the right side shows Melania Trump wearing a navy hat and coat, smiling at a man in front of an American flag.
Why the failure of Melania's documentary is good news for the advertising industry

By Tom May Published

Even $35 million in marketing can only achieve so much.

7 Comments
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Budweiser pulls at the heartstrings in latest Super Bowl ad

By Rosie Hilder Published

"Who knew a beer commercial could make a sober person cry?"

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