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A movie poster for a film titled "MELANIA" is shown on the left, while the right side shows Melania Trump wearing a navy hat and coat, smiling at a man in front of an American flag.

Why the failure of Melania's documentary is good news for the advertising industry

By Tom May published

Even $35 million in marketing can only achieve so much.

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Budweiser pulls at the heartstrings in latest Super Bowl ad

By Rosie Hilder published

"Who knew a beer commercial could make a sober person cry?"

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Dr Pepper ad

Dr Pepper’s new ad just won the internet

By Natalie Fear published

From TikTok to TV, dreams do come true.

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Three oversized, yellow papier-mâché heads with wide, staring eyes and broad, toothy grins are displayed on white pedestals against a neutral background.

What the hell is going on with the 2026 Super Bowl ads?

By Tom May published

I'm not sure if these brands are trolling us, or themselves.

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Ikea ad featuring a solid wood armchair with beige cushions

Ikea hides important detail in slick new ads

By Natalie Fear published

Never judge a frying pan by its pricetag.

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Voy ad reading "It's not him. It's his hormones."

Voy’s rage bait ads are painfully miscalculated

By Natalie Fear published

"I almost feel sorry for the cis men reading these posters."

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David protein bar ad featuring Julia Fox, with text that reads "Men disappoint. David satisfies."

Unpacking the "tired straight-male fantasy” of David protein bar ads

By Natalie Fear published

Spike Spondike dissects the Devour campaign.

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Testicular Cancer Foundation's campaign featuring a man making a large phallus out of snow

This raunchy ad is unexpectedly important

By Natalie Fear published

Have you checked your snowballs?

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The best Super Bowl adverts from the 2020s (so far)

By Rosie Hilder published

These top 10 adverts all hit the spot.

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Why you shouldn't fear the LHF ad ban

By Thomas Walters published

The Less Healthy Food ban presents an opportunity for creatives.

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