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Kylie Jenner and Images of a modified Meta AI glasses advert showing the model in an optical illusion that changes her appearance
The Kylie Jenner optical illusion 'advert' says what everyone's really thinking about Meta's AI glasses

By Joe Foley Published

The guerrilla subvertising is more sophisticated than the real advert.

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Taylor Swift and Drake side by side
Taylor Swift and Drake swapped songs for an Apple ad in 2016 and people are still calling it "iconic"

By Georgia Coggan Published

Here's why it worked – plus other examples of perfect celeb advertising.

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Cocogun's campaign for The Economist
The Economist shades AI in sharp new billboard ads

By Natalie Fear Published

Stripped-back visuals become a powerful storytelling tool.

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Ingenious Lego billboards show that sometimes showing the product is all that's needed

By Joe Foley Published

Minimalist installations highlight the beauty of precise product design.

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Images from the best World Cup adverts 2026
The good, the bad and the AI of World Cup 2026 adverts

By Joe Foley Last updated

From Messi and Timothee Chalamet to an AI David Beckham, who wins the battle of the World Cup ads?

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Polaroid campaign
Polaroid’s new anti-AI billboard is an important reminder to touch grass

By Natalie Fear Published

…Before it’s too late.

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Samsung social media teaser of a chocolate bar with text reading "sweet new shape"
Samsung teases Galaxy Z Fold 8 with cryptic ASMR videos

By Natalie Fear Published

There’s a new shape in town.

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Photograph of models wearing Levi's 2026 Pride collection inspired by queer biker motorcycle clubs
From Sesame Street to Levi's, these are the best Pride ads of 2026

By Jon Stapley Published

We take a look at this year's loudest and proudest campaigns.

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Etsy Shop Other Jeffs campaign
Etsy shades Bezos in anti-Prime Day campaign

By Natalie Fear Published

It's time to 'Shop Other Jeffs'.

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Why celebrity World Cup ads aren't always a good idea

By Matt Boffey Published

Using top talent doesn't guarantee a win.

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