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CMF by Nothing product shot

Nothing’s latest stunt outrages Apple fans

By Natalie Fear published

One critic calls it a “disgusting move”.

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Baby monkey with an orangutan plush

Ikea just had an adorable response to the viral lonely monkey meme

By Natalie Fear published

I’m not crying, you are.

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Samsung's shameless AI ads aren't going down well

By Daniel John published

'This is the best iPhone ad.'

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Dunkin' Donuts Super Bowl ad

Dunkin’ Donuts digitally de-aged ‘90s actors and I’m terrified

By Natalie Fear published

The Super Bowl ad has sparked scathing AI allegations.

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What makes a great Super Bowl ad?

By Rosie Hilder published

Experts reveal the top factors to play for.

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Why Super Bowl ads are building all-star lineups

By Graham McKenna published

Super Bowl ads now feature multiple celebrities, here's what it means for your brand.

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An illustration of a smartphone with hands holding megaphones emerging from the screen

Gen Z trusts influencers more than your brand

By Natalie Fear published

Advertisers are missing one vital ingredient.

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Why adverts are no longer just about seeing

By Hayley Sivner published

Beyond the billboard: the rise of multi-sensory advertising.

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ChatGPT billboard ad

Fake ChatGPT billboard ad proves how scary things are getting

By Natalie Fear published

I'll admit it, I was fooled.

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Heineken ad

Heineken takes on Heinz in ultra-satisfying parody ad

By Natalie Fear published

Finally, a good use for a brand war.

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