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The creative trends defining World Cup advertising

By Graham McKenna Published

Football legends, Hollywood stars, and fan culture are dominating early World Cup creative, but the smartest brands know celebrity alone won't be enough.

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Is Phoebe Bridgers' 'internet-free' album campaign as authentic as it seems?

By Daniel John Published

Offline marketing is having a moment online.

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AI Hideo Kojima wears Prada in controversial sci-fi campaign

By Joe Foley Published

With retro vibes and a ridiculous kaiju, what is the game designer saying about AI?

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Actor Will Ferrell sits enthusiastically on a yellow sofa holding a bag of Lay's potato chips, flanked by two friends cheering and surrounded by bowls of chips, during a soccer-themed gathering.
Can the 2026 FIFA World Cup become the global Super Bowl of advertising?

By Tom May Published

With billions watching, brands are asking whether the World Cup is advertising's next big opportunity.

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This shocking new advert looks like a trailer for a horror movie, but it has a deeper message

By Joe Foley Published

Will you be able to watch until the end?

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McDonald's Malaysia advert
People can't work out the person who inspired this strange McDonald’s ad

By Natalie Fear Published

Do you know who it is?

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IKEA Unpackaged Goods campaign
Ikea’s new ad is pure satisfaction in a billboard

By Natalie Fear Published

It's giving Marie Kondo.

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One photo, two products: this Bic advert is print perfection

By Rosie Hilder Published

Is this the best print ad ever created?

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Why a 2012 Burger King ad still haunts Mary J. Blige

By Daniel John Published

"Not a laughing matter."

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Skechers ad
Surprise, Skechers is making AI slop again

By Natalie Fear Published

Critics have called the new ads an "inconsistent and cheap-looking mess”.

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