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Burger King ad

Burger King’s new ad made me feel viscerally unwell

By Natalie Fear published

Let's not make ASMR ads a thing.

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8 controversial campaigns that won over audiences

By Rosie Hilder published

Shocking ads that actually worked.

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An image of Santa Claus from an AI-generated Coca-Cola Christmas advert

What brands can learn from Coca-Cola's terrible AI Christmas ad

By Joe Foley published

Experts (and readers) respond to the most controversial advert of 2025.

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Heinz ads

Ingenious new Heinz ads reinvent the tomato

By Natalie Fear published

The adorable designs have won my heart.

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We finally know who made that iconic Y2K anti-piracy ad

By Joe Foley published

It turns out a huge Hollywood studio created 'You Wouldn't Steal a Car'.

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Graphic showing variations in the Coca-Cola truck design in the AI-generated Coca-Cola Christmas ad

Devastating graphic shows just how bad the Coca-Cola Christmas ad really is

By Joe Foley published

Real Magic... or artificial slop?

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American Eagle ad, a woman and the USA flag

Sydney Sweeney finally addresses the backlash to that jeans ad

By Daniel John published

And the internet is predictably enraged.

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Dolmio ad

Dolmio strips down for World Pasta Day, and it’s surprisingly tasteful

By Ian Dean published

A risqué nude pasta ad (yes, really).

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Ingenious optical illusion ads will make you see McDonald's on every dancefloor

By Joe Foley published

This might be why you want a Big Mac after a night out.

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A large outdoor billboard advertisement with a purple background showing four miniature Cadbury's chocolate bars named after the band members of Queen: Freddie Mercury, Brian May, Roger Taylor, and John Deacon, with the slogan "Cadbury All HEROES No Zeros."

Is this really the most 'creatively effective' print ad ever?

By Tom May published

Can we measure a campaign's effectiveness just by feels?

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