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American Eagle ad, a woman and the USA flag

Sydney Sweeney’s heated American Eagle row says a lot about Gen Z

By Ian Dean published

Why Gen Z is rejecting traditional Americana, and what it means for brands trying to connect.

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FCB London/ Škoda Tour de France campaign

Skoda just found an ingenious use for rude graffiti at the Tour de France

By Natalie Fear last updated

One man's defacement is another woman's artistic expression.

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Ikea sleep talk reviews

I'm obsessed with Ikea's ridiculous new mattress ad

By Daniel John published

The Swedish brand lets the sleep do the talking.

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Fiverr new vibe coding ad

Fiverr’s singing avocado ad slams janky AI 'vibe coding'

By Natalie Fear published

The platform is finally prioritising human talent.

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American Eagle Sydney Sweeney ad

Sydney Sweeney’s “shameful” American Eagle ads are wrong on so many levels

By Natalie Fear published

It’s 2025. Do better.

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The Naked Gun poster including quotes from the film's OnlyFans spoof account

The Naked Gun movie goes “full chaos” with raunchy OnlyFans ads

By Natalie Fear published

I’m disturbed and delighted.

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Waitrose billboard ad

Waitrose’s new mega billboard ads are impossible to ignore

By Natalie Fear published

They capture the spirit of summer.

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Häagen-Dazs new billboard campaign

Häagen-Dazs’ new billboards give us nothing

By Natalie Fear published

And they’re pure perfection

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These ingenious McDonald's ads are a rodeo of optical illusions

By Joe Foley published

Buckle up, cowboys.

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Cat in the Hat campaign

The Cat in the Hat receives scathing AI allegations for “garbage” ad campaign

By Natalie Fear published

Fans are sick of AI slop.

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