Why sound is more important than ever in branding

(Image credit: Amp)

In our world of streaming, sonic logos are becoming more and more important for brands. From Netflix's opening 'dun-dun' to Apple's startup 'duuuhn' (okay, sonic logos are hard to describe in words), there are plenty you'll have heard before. And the world of sound-based branding is only getting louder.

One of the world’s leading sound companies, Amp has been responsible for iconic brands including Mastercard, Mercedes-Benz, Kraft Heinz and Deloitte. Recently acquired by branding agency Landor & Fitch, Amp is backed up by a proprietary AI toolset which utilises generative AI to develop distinct brand audio content. We spoke to Amp's CEO, Michele Arnese, about the future of sonic branding. For more inspiration, check out the best sonic logos and why they work.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.