Lyle's apologises for its Golden Syrup logo redesign as even the church expresses dismay

Lyle's Golden Syrup and Lyles Black Treacle tins showing the lion logo
(Image credit: ASR Group)

Poor old Lyle's. The golden syrup company probably wasn't expecting such a furore when it unveiled a new logo this week – its first new design in more than 140 years. But the rebrand seems to have infuriated several corners of the internet, and even the Church of England is upset.

The previous logo, featuring a dead lion complete with swarming flies, was a tad more macabre the most (read: all) of the best logos of all time. But it did have some religious connotations – which might explain why the Church has decided to weigh in on the rebranding of a confectionary brand. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.