Ribena's classy new look proves the power of the subtle rebrand

Ribena branding
(Image credit: Ribena)

Soft drink brand Ribena has unveiled a refreshing brand revamp, bringing its heritage identity into the modern era. With a brighter new look featuring a refined wordmark and fresh icon design, the new identity excels in creating a modernised look that successfully preserves the brand's iconic legacy.

As we've learned from some of the best rebrands across the decades, reinventing a brand's identity is no mean feat – it requires precision and thoughtful design to balance heritage with contemporary style. Ribena's revitalised new look is a prime example of how small, yet specific tweaks can breathe life into an old brand, giving it the power to entice a whole new audience of fans.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). 

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