Was this disastrous new logo designed for the wrong football team?

Unione Sportiva Livorno 1915 logo
(Image credit: Unione Sportiva Livorno 1915)

It's a big moment for Italy's Unione Sportiva Livorno 1915. The club is returning to pro football for the first time since its bankruptcy in 2021. Having been promoted to Serie C for the 2025/26 season, a team that once flew in the Serie A can finally reclaim its pride... or at least it could if it weren't for a drastic logo redesign that has fans hanging their heads all over again.

The club unveiled its new logo on social media this week, and all that remains of the old identity is its maroon colour. The traditional roundel with its monogram insignia are both gone, replaced with a slanting stylised 'L'.

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Joe Foley
Freelance journalist and editor

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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