Hello and welcome to our Ultimate Apple deals live blog. not every deal is created equal on Prime Day, and you have to be careful to make sure you're actually getting a good deal – there are a lot of inferior ones out there. In my handcrafted list, I've only included record-low prices so you'll know you're buying a bargain. Sometimes this is a newest model (like this 23% off the M3 iPad Air) but other times it is an older one that still does the job very well indeed (and is at a steal for Prime Day).
I've found the absolute best price on each of the core Apple products: iPad, MacBook, Apple Watch, AirPods and Apple Pencil for you and put them here. I've taken into account the best option for most people, and looked at the value being offered in each product category. Take a look at what I've found below, or click the link above for all Prime Day Apple deals. You can also see our MacBook Prime Day deals roundup.
Our favourite digital art iPad is one of those at its lowest ever price right now, it's $20 below its previous low of $499. Our iPad Air review raves about it.
It's the iPad Air with an M3 chip so it's the zippiest one – and its screen is a pure delight. It is compatible with the fantastic Apple Pencil Pro and is more than good enough for most creative work (though if you're going heavier you'll need the Pro).
I love this watch with its big screen and mega fast charging – in fact, I'm wearing it right now. This is a great deal, which sees it $20 lower than ever, and 30% off the RRP.
There is also a nice deal on the SE, if you'd rather have a simpler one. That watch was more than good enough for me for years, and if you're not looking to go underwater or track your sleep you'll be fine.
The latest MacBook Air was already great value. Prime Day seals the deal since both Best Buy and Amazon have $150 off, reducing the price to just $849 for a super-portable laptop with 16GB RAM, ideal for content creation on the go.
Amazon US doesn't have any record-low prices on MacBooks yet so I am not including an Amazon deal here. Best Buy has beaten Prime Day in this instance, with $500 off the last-gen MacBook Pro.
It's a good price on a brilliant laptop that still has more than enough power for most people. It has that beautiful liquid retina screen and incredible battery life!
If you'd rather shop at Amazon, see the link below:
A 30% discount on these AirPods is actually a really good deal. They're the latest AirPods and I am listening through them right now. I love how I can find them on the multiple times I lose them in a day, using FindMy, and they read my text messages to me. This version doesn't have ANC but you can pay a bit more to get that feature.
The sound is pretty good, especially for the price point of this deal.
This is the 'basic' iPad, but to be honest it's more than enough for most people.
If you're wanting to do heavy creative tasks, you'll want to look at the iPad Pro. And if you're more into digital art you'll need the Air.
But this iPad, with it's lovely 11-inch screen and A16 chip is ideal for productivity tasks, streaming, browsing and some light creative work like sketching, will be enough. And it's at its lowest price EVER right now.
We LOVE the MacBook Air, and the M4 version is good enough to manage most creative work as our M4 MacBook Air review showed.
It's got a gloriously clear and bright screen (not quite at the level of the Pro, obvs, but great nonetheless). It's light and portable, and zippy to boot.
This is a great price on a 13-inch laptop that is well worth the money. There are also deals available on the 15-inch version.
I'll be honest, I wasn't sure about the Apple Watch 10 until I got one. I was happy with my SE2. But the fast battery charging and the bigger screen are actually great, so even if you're not doing mountaineering or obsessively tracking your health and/or sleep, it's a worthwhile upgrade.
And that's especially true when there is this deal, which brings it to the lowest price ever.
I have a pair of the AirPods 4 and I love that they read you your text messages. The sound is great, too, for a basic pair of AirPods (the Pro also has a deal and is at its lowest ever price of £179 if you're okay with spending a bit more).
If you're in the Apple ecosystem, AirPods are the smoothest addition – the FindMy function has never been more used than with these earbuds. Believe me.
Okay so this is only matching the lowest price ever, but it's a reasonable deal. We love the Pro because it's the perfect creative tool, with a ton of features designed for digital artists.
If you want something more basic, the Apple Pencil USB-C is also at its lowest price – it's £65 reduced from £79.
See our Apple Pencil vs to find out which one is best for you.
In the UK, the highlight of Apple Prime Day deals for me so far is the new M4 MacBook Air 13 for $849 for Prime members at $879 for anyone else. Whether you decide to sign up to Prime or not, BOTH of those prices beat the previous best price on record, which was £899.
This laptop was only released in March and I expect the prices are being helped by the pound's strength against the dollar, because we wouldn't normally expect to see deals this good so quickly on a new Apple laptop.
As for the larger 15-inch model, it's reduced from £1,199 to £1,025 for Prime members or £1,079 for non-members. £1,079 is the best price we had seen before Prime Day. This is the version we had in to review, and we loved it.
How good are Apple Prime Day deals really?
Let's make some comparisons because Apple products often have discounts. How much better are today's Prime Day prices?
The Apple Watch 10 is reduced from $399 to $279. Again, that's $20 better than the previous record-low price. The AirPods Pro 2 are reduced from $249 to $149, beating the best previous price by $10. The size of the extra saving might not be enough to warrant joining Prime, but the great news is that none of these deals are Prime exclusives – you can get them without being a member.
I prefer the MacBook Air to the MacBook Pro. Both are good machines, and the Pro has more CPU power, but as both are near-equally great for photo- and video-editing porpoises, but neither is ideal for 3D modelling or CAD workflows, I've always seen the Air as a more portable, more affordable and altogether more reasonable alternative to the Pro. I know some colleagues will baulk at this but look, my editor put me here, so I'm gonna tell you how I really feel.
But if you agree with me (and I know a lot of you do, seeing how astronomically popular the MacBook Air is), you'll be thrilled to know the 15-inch M4 model is down to a lowest-ever price of £1025.95 on Amazon right now. Rather bemusingly, this only applies to the Silver, Sky Blue and Starlight variants, while if you want the Midnight-clad model, you'll have to fork out an extra (deep gasp) £3.05.
Hi, it's ya boi Erlingur (Tech Reviews Editor), taking over for a lil' bit. Apparently, my colleagues need to eat? Anyway.
My single favourite Apple product of all time bucks every Apple marketing trend by being humble looking but absolutely blisteringly powerful for the price you pay. Yes, the Mac mini, if you ask me, is the Apple GOAT.
And right now, the M4 Mac mini is discounted to its best-ever price on Amazon, a frankly ludicrous £499 for the base model on Amazon. That's a nice, round £100 down from its RRP, and almost £30 less than its previous lowest-ever price, £528.98.
Even in its most basic guise, at 16GB of RAM with 256GB SSD and the M4 processor, the Mac mini offers incredible value for money, enabling you to do pretty much everything outside heavy-lifting creative workflows. And if you need that, you can just pump the spec up to 24GB RAM, 512GB SSD and the M4 Pro chip. Yes, the price will balloon to £1,205, but even that is a best-ever deal on the top Mac mini, so that's a double win, whether you're a budget-conscious bargain hunter or deal-hunting power user.
(Image credit: Future / Erlingur Einarsson)
Want a more powerful Apple Watch? Try the Ultra, which has 18% off at Amazon, bringing it to £659.99.This one has every feature you could want from a watch. See our Apple Watch generations guide for more.
(Image credit: Apple / Creative Bloq)
I also have an Apple Pencil 2, though to be honest it's woefully underused.
If you're confused about what all four Apple Pencils do, no fear, we've got an Apple Pencil comparison post right here.
There's the Pro, the Apple Pencil 2, the Apple Pencil 1 and the Apple Pencil USB-C – with the first in the list being the most powerful with a full feature set, on a sliding scale to the last being the most basic.
There are deals around, with the Pro at its lowest price ever on Amazon right now ($99), and the USB-C also at a record-low ($69).
And how about my Apple Watch? Well, I've gone on a bit of a journey with this.
I didn't actually see the point in upgrading my Apple Watch SE. After all, I'm not massively outdoorsy, and I don't track all my bodily functions – only fitness and the SE was good enough for me. But I really really like the fast charging and bigger screen. So it feels worth it. But if you're going to do all that other stuff too (like mountaineering) then you will want the 10.
That 11-inch iPad with the A16 chip has just dropped even further to $279, FYI. Honestly, this is such a bargain for a capable tablet that is great for beginner artists or anyone wanting an iPad for productivity, notes or streaming.
I am currently typing on an M2 MacBook Air. As I said, my devices don't have to be the newest and this one is good enough for every one of my daily tasks, including some photo editing.
My products of choice? Standby and I'll let you know.
So, I'm a person who is firmly trapped in the Apple ecosystem. I never used to be but then I got the MacBook, which meant it made sense to switch over to iPhone. And once I had an iPhone I needed to get the Apple Watch because that makes sense, too. And I have an iPad, even though I don't really know what to do with it beyond streaming. (our digital art editor Ian is more into utilising its power through art). And of course I have AirPods because they have FindMy. Which is used so often it is criminal.
I do think it works beautifully, it's so smooth to connect anything and did I mention the FindMy app?
But I don't have the newest shiniest version of everything, because that really isn't necessary – this will help me to find the best deals on the best tech for you available today. And when I chose to upgrade on a couple of items, there were some surprises awaiting me. But I'll get into all that as we go.
(Image credit: Apple)
(Image credit: Apple / Future)
Hello deal-hunters. Welcome to day 2 of the 4 day long Prime extravaganza we're enjoying this week. We'll be here all day long hunting for Apple deals especially for you. As described above, I won't let any products in here that aren't at their lowest price ever (okay, there might be an exception but it would be for a very good reason).
Here we use our expertise in Apple gear, from iPad Air to Apple Pencil, MacBook Pro to Apple Watch 10, to assess the offers being, well, offered to you today and to only report on the good ones. I promise. So stay with us and we'll steer you right.
Thank you for reading 5 articles this month* Join now for unlimited access
