We are three days into Prime Day (it's four days this year, in case you missed the memo). The headline news is, there are some decent Apple deals – which is great – but not all of them are standout, and some have changed since we first started this list. So if you spy an offer on something you want, I really would recommend snapping it up because some of those record-low prices have got higher since yesterday. For instance the iPad mini 7 at $379. That is a good price for a very powerful little tablet.
So this list did only have record-low prices, but some of them have risen slightly – we've made sure to point out where that has happened so you're not caught out. Remember, not only Amazon has deals on today – there is also a sale at Best Buy, and offers at places like Walmart, too.
Take a look at what I've found below, or click the link above for all Prime Day Apple deals. You can also see our MacBook Prime Day deals roundup.
Our favourite digital art iPad is at its lowest ever price right now: it's $20 below its previous low of $499. Our iPad Air review raves about it.
It's the iPad Air with an M3 chip so it's the zippiest one – and its screen is a pure delight. It is compatible with the fantastic Apple Pencil Pro and is more than good enough for most creative work (though if you're going heavier you'll need the Pro).
I love this watch with its big screen and mega fast charging – in fact, I'm wearing it right now. This is a great deal, which sees it $20 lower than ever, and 30% off the RRP.
There is also a nice deal on the SE, if you'd rather have a simpler one. That watch was more than good enough for me for years, and if you're not looking to go underwater or track your sleep you'll be fine.
The latest MacBook Air was already great value. Prime Day seals the deal since both Best Buy and Amazon have $150 off, reducing the price to just $849 for a super-portable laptop with 16GB RAM, ideal for content creation on the go. This sneaks into my list as it has actually been slightly lower at Amazon, it was $799.84 on 4 June.
Amazon US doesn't have any record-low prices on MacBooks yet so I am not including an Amazon deal here. Best Buy has beaten Prime Day in this instance, with $500 off the last-gen MacBook Pro.
It's a good price on a brilliant laptop that still has more than enough power for most people. It has that beautiful liquid retina screen and incredible battery life!
If you'd rather shop at Amazon, see the link below:
A 30% discount on these AirPods is actually a really good deal. They're the latest AirPods and I am listening through them right now (well not this exact pair). I love how I can find them on the multiple times I lose them in a day, using FindMy, and they also read my text messages to me.
This is the 'basic' iPad, and if you're wanting to do heavy creative tasks, you'll want to look at the iPad Pro or at least the Air, but we found this to be perfect for general productivity tasks, streaming, browsing and some light creative work like sketching. It was at its lowest price ever of £279 just yesterday but an extra fiver has now been added. I'll keep it on this list as it's still a bargain.
We LOVE the MacBook Air, and the M4 version is perfect for creative work on the go, as our M4 MacBook Air review showed. It's light and portable, and zippy to boot. This is a great price on the 13-inch model, and there are also deals available on the 15-inch version.
I'll be honest, I wasn't sure about the Apple Watch 10 until I got one, but the fast battery charging and the bigger screen are great. Even if you're not obsessively tracking your health and/or sleep, it's a worthwhile upgrade.
And that's especially true when there is this deal, which brings it to the lowest price ever. See Apple Watch generations for a list of all the Apple Watch models.
I have a pair of the AirPods 4 and I love that they read you your text messages. The sound is great, too, for a basic pair of AirPods (the AirPods Pro 2 are also at a record-low price of £179 if you want to spend more).
If you're in the Apple ecosystem, AirPods are the smoothest addition – the FindMy function has never been more used than with these earbuds. Believe me.
Okay so this is only matching the lowest price ever, but it's a reasonable deal. We love the Pro because it's the perfect creative tool, with a ton of features designed for digital artists. If you want something more basic, the Apple Pencil USB-C is also at its lowest price – it's £65 reduced from £79.
See our Apple Pencil vs to find out which one is best for you.
Hello deal-hunters. Welcome to day 2 of the 4 day long Prime extravaganza we're enjoying this week. We'll be here all day long hunting for Apple deals especially for you. As described above, I won't let any products in here that aren't at their lowest price ever (okay, there might be an exception but it would be for a very good reason).
Here we use our expertise in Apple gear, from iPad Air to Apple Pencil, MacBook Pro to Apple Watch 10, to assess the offers being, well, offered to you today and to only report on the good ones. I promise. So stay with us and we'll steer you right.
So, I'm a person who is firmly trapped in the Apple ecosystem. I never used to be but then I got the MacBook, which meant it made sense to switch over to iPhone. And once I had an iPhone I needed to get the Apple Watch because that makes sense, too. And I have an iPad, even though I don't really know what to do with it beyond streaming. (our digital art editor Ian is more into utilising its power through art). And of course I have AirPods because they have FindMy. Which is used so often it is criminal.
I do think it works beautifully, it's so smooth to connect anything and did I mention the FindMy app?
But I don't have the newest shiniest version of everything, because that really isn't necessary – this will help me to find the best deals on the best tech for you available today. And when I chose to upgrade on a couple of items, there were some surprises awaiting me. But I'll get into all that as we go.
(Image credit: Apple)
My products of choice? Standby and I'll let you know.
I am currently typing on an M2 MacBook Air. As I said, my devices don't have to be the newest and this one is good enough for every one of my daily tasks, including some photo editing.
That 11-inch iPad with the A16 chip has just dropped even further to $279, FYI. Honestly, this is such a bargain for a capable tablet that is great for beginner artists or anyone wanting an iPad for productivity, notes or streaming.
And how about my Apple Watch? Well, I've gone on a bit of a journey with this.
I didn't actually see the point in upgrading my Apple Watch SE. After all, I'm not massively outdoorsy, and I don't track all my bodily functions – only fitness and the SE was good enough for me. But I really really like the fast charging and bigger screen. So it feels worth it. But if you're going to do all that other stuff too (like mountaineering) then you will want the 10.
I also have an Apple Pencil 2, though to be honest it's woefully underused.
If you're confused about what all four Apple Pencils do, no fear, we've got an Apple Pencil comparison post right here.
There's the Pro, the Apple Pencil 2, the Apple Pencil 1 and the Apple Pencil USB-C – with the first in the list being the most powerful with a full feature set, on a sliding scale to the last being the most basic.
There are deals around, with the Pro at its lowest price ever on Amazon right now ($99), and the USB-C also at a record-low ($69).
Want a more powerful Apple Watch? Try the Ultra, which has 18% off at Amazon, bringing it to £659.99.This one has every feature you could want from a watch. See our Apple Watch generations guide for more.
(Image credit: Apple / Creative Bloq)
Sound the best-ever price klaxon!
Hi, it's ya boi Erlingur (Tech Reviews Editor), taking over for a lil' bit. Apparently, my colleagues need to eat? Anyway.
My single favourite Apple product of all time bucks every Apple marketing trend by being humble looking but absolutely blisteringly powerful for the price you pay. Yes, the Mac mini, if you ask me, is the Apple GOAT.
And right now, the M4 Mac mini is discounted to its best-ever price on Amazon, a frankly ludicrous £499 for the base model on Amazon. That's a nice, round £100 down from its RRP, and almost £30 less than its previous lowest-ever price, £528.98.
Even in its most basic guise, at 16GB of RAM with 256GB SSD and the M4 processor, the Mac mini offers incredible value for money, enabling you to do pretty much everything outside heavy-lifting creative workflows. And if you need that, you can just pump the spec up to 24GB RAM, 512GB SSD and the M4 Pro chip. Yes, the price will balloon to £1,205, but even that is a best-ever deal on the top Mac mini, so that's a double win, whether you're a budget-conscious bargain hunter or deal-hunting power user.
(Image credit: Future / Erlingur Einarsson)
I prefer the MacBook Air to the MacBook Pro. Both are good machines, and the Pro has more CPU power, but as both are near-equally great for photo- and video-editing porpoises, but neither is ideal for 3D modelling or CAD workflows, I've always seen the Air as a more portable, more affordable and altogether more reasonable alternative to the Pro. I know some colleagues will baulk at this but look, my editor put me here, so I'm gonna tell you how I really feel.
But if you agree with me (and I know a lot of you do, seeing how astronomically popular the MacBook Air is), you'll be thrilled to know the 15-inch M4 model is down to a lowest-ever price of £1025.95 on Amazon right now. Rather bemusingly, this only applies to the Silver, Sky Blue and Starlight variants, while if you want the Midnight-clad model, you'll have to fork out an extra (deep gasp) £3.05.
The Apple Watch 10 is reduced from $399 to $279. Again, that's $20 better than the previous record-low price. The AirPods Pro 2 are reduced from $249 to $149, beating the best previous price by $10. The size of the extra saving might not be enough to warrant joining Prime, but the great news is that none of these deals are Prime exclusives – you can get them without being a member.
(Image credit: Future)
In the UK, the highlight of Apple Prime Day deals for me so far is the new M4 MacBook Air 13 for $849 for Prime members at $879 for anyone else. Whether you decide to sign up to Prime or not, BOTH of those prices beat the previous best price on record, which was £899.
This laptop was only released in March and I expect the prices are being helped by the pound's strength against the dollar, because we wouldn't normally expect to see deals this good so quickly on a new Apple laptop.
As for the larger 15-inch model, it's reduced from £1,199 to £1,025 for Prime members or £1,079 for non-members. £1,079 is the best price we had seen before Prime Day. This is the version we had in to review, and we loved it.
(Image credit: Future)
Someone was just asking me what AirPods they should choose since they're all reduced for Prime Day, so I wrote a post all about Prime Day AirPods deals.
With the AirPods 4, Apple added a new model in the middle between the entry-level and Pro headphones. An AirPods 4 Plus, if you will. It has active noise cancellation, but not as goog as the ANC on the Pros, and the Pros still have some extra features that make them a superior product. My suspicion is that Apple introduced these intentionally to lead people to buy the Pros.
All three models have record deals on for Prime Day, and the difference between them is small enough that it's easy to decide to just pay 'only' $30 more to move up to the next model. This is what Apple wants, but it also makes sense. The extra features of the AirPods Pro 2 are worth paying $30 for more if you ask me, and they have the biggest saving in both money and percentage terms.
The iPad mini is an often overlooked option, and it really shouldn't be.
The smallest Apple tablet is more powerful than the entry-level model, and it supports Apple Pencil Pro, making it a great option for sketching on the go when a larger tablet might be impractical. I mean, just look how easily the model is holding it one hand in the publicity shot above. Try working like that with the 13in M4 iPad Pro!
The latest model with the A17 Pro chip is now the cheapest it's ever been at $379. That's $120 off the full retail price and $20 less than the cheapest price we've seen before now.
Good morning deals hunters! This is Rosie Hilder reporting for duty here. I've been covering Apple Prime Day deals for seven years now so I know a good deal when I see one. I've just updated the main deals in this post and the good news is they're mostly still going, though just a couple have increased in price slightly. I've noted where that is the case. I'm off to look for any new additions to add in to my roundup and I'll keep you updated via this blog. Happy Prime!
We haven't sung enough about the iPad mini, which is a brilliant creative tool perfect for on-the-go working. It's actually very powerful, which might surprise you. There was a new iPad mini out last year, and that is now $120 off! It's only $379 at Amazon. ]
I've seen a lot of articles around the internet claiming Apple products never get discounted on Prime Day. That really, really isn't true. What does happen is a cycle of the same sorts of percentage discounts at a similar time in the newest product's lifespan – so for the first sales event after the release there is usually a small $20-50-100 discount on those new models, and a slightly bigger one on the previous gen. And then that new model discount gets bigger for the next sales event in the calendar year – when it is slightly harder to get hold of the old stock so there aren't as many deals (At Amazon at least) on those older models.
Although prices are never slashed, it is disingenuous to say that the discounts never happen.
I'll get off my soapbox now.
Many deals are starting to sell out. Amazon US is seemingly OUT of MacBooks, for example so you'll need to head to BestBuy if you want to grab a cheap MacBook.
(Image credit: Future)
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