The ultimate Apple Prime Day deals LIVE: Deals are selling out so don't wait!

Hello deal-hunters. Welcome to day 2 of the 4 day long Prime extravaganza we're enjoying this week. We'll be here all day long hunting for Apple deals especially for you. As described above, I won't let any products in here that aren't at their lowest price ever (okay, there might be an exception but it would be for a very good reason).

Here we use our expertise in Apple gear, from iPad Air to Apple Pencil, MacBook Pro to Apple Watch 10, to assess the offers being, well, offered to you today and to only report on the good ones. I promise. So stay with us and we'll steer you right.

So, I'm a person who is firmly trapped in the Apple ecosystem. I never used to be but then I got the MacBook, which meant it made sense to switch over to iPhone. And once I had an iPhone I needed to get the Apple Watch because that makes sense, too. And I have an iPad, even though I don't really know what to do with it beyond streaming. (our digital art editor Ian is more into utilising its power through art). And of course I have AirPods because they have FindMy. Which is used so often it is criminal.

I do think it works beautifully, it's so smooth to connect anything and did I mention the FindMy app?

But I don't have the newest shiniest version of everything, because that really isn't necessary – this will help me to find the best deals on the best tech for you available today. And when I chose to upgrade on a couple of items, there were some surprises awaiting me. But I'll get into all that as we go.

My products of choice? Standby and I'll let you know.

I am currently typing on an M2 MacBook Air. As I said, my devices don't have to be the newest and this one is good enough for every one of my daily tasks, including some photo editing.

Funnily enough though, Amazon doesn't have the M2 laptop on sale and it's currently priced higher than the spanking new M4 version – which is at its lowest price ever at $849 right now.

You can get the M2 version at Best Buy for $699 though, which is an absolute steal if you ask me. It's $100 lower than it's current usual price.

See our MacBook Air M2 review and our MacBook Air M4 review to see which one works for you.

That 11-inch iPad with the A16 chip has just dropped even further to $279, FYI. Honestly, this is such a bargain for a capable tablet that is great for beginner artists or anyone wanting an iPad for productivity, notes or streaming.

• Buy the iPad 11-inch for $279

And how about my Apple Watch? Well, I've gone on a bit of a journey with this.

I didn't actually see the point in upgrading my Apple Watch SE. After all, I'm not massively outdoorsy, and I don't track all my bodily functions – only fitness and the SE was good enough for me. But I really really like the fast charging and bigger screen. So it feels worth it. But if you're going to do all that other stuff too (like mountaineering) then you will want the 10.

And it's at a really good price actually, its lowest ever, reduced down to £325, with 23% off.

I also have an Apple Pencil 2, though to be honest it's woefully underused.

If you're confused about what all four Apple Pencils do, no fear, we've got an Apple Pencil comparison post right here.

There's the Pro, the Apple Pencil 2, the Apple Pencil 1 and the Apple Pencil USB-C – with the first in the list being the most powerful with a full feature set, on a sliding scale to the last being the most basic.

There are deals around, with the Pro at its lowest price ever on Amazon right now ($99), and the USB-C also at a record-low ($69).

• Shop Apple Pencil at Amazon

Want a more powerful Apple Watch? Try the Ultra, which has 18% off at Amazon, bringing it to £659.99.This one has every feature you could want from a watch. See our Apple Watch generations guide for more.

Sound the best-ever price klaxon!

Hi, it's ya boi Erlingur (Tech Reviews Editor), taking over for a lil' bit. Apparently, my colleagues need to eat? Anyway.

My single favourite Apple product of all time bucks every Apple marketing trend by being humble looking but absolutely blisteringly powerful for the price you pay. Yes, the Mac mini, if you ask me, is the Apple GOAT.

And right now, the M4 Mac mini is discounted to its best-ever price on Amazon, a frankly ludicrous £499 for the base model on Amazon. That's a nice, round £100 down from its RRP, and almost £30 less than its previous lowest-ever price, £528.98.

Even in its most basic guise, at 16GB of RAM with 256GB SSD and the M4 processor, the Mac mini offers incredible value for money, enabling you to do pretty much everything outside heavy-lifting creative workflows. And if you need that, you can just pump the spec up to 24GB RAM, 512GB SSD and the M4 Pro chip. Yes, the price will balloon to £1,205, but even that is a best-ever deal on the top Mac mini, so that's a double win, whether you're a budget-conscious bargain hunter or deal-hunting power user.

I prefer the MacBook Air to the MacBook Pro. Both are good machines, and the Pro has more CPU power, but as both are near-equally great for photo- and video-editing porpoises, but neither is ideal for 3D modelling or CAD workflows, I've always seen the Air as a more portable, more affordable and altogether more reasonable alternative to the Pro. I know some colleagues will baulk at this but look, my editor put me here, so I'm gonna tell you how I really feel.

But if you agree with me (and I know a lot of you do, seeing how astronomically popular the MacBook Air is), you'll be thrilled to know the 15-inch M4 model is down to a lowest-ever price of £1025.95 on Amazon right now. Rather bemusingly, this only applies to the Silver, Sky Blue and Starlight variants, while if you want the Midnight-clad model, you'll have to fork out an extra (deep gasp) £3.05.

How good are Apple Prime Day deals really?

Let's make some comparisons because Apple products often have discounts. How much better are today's Prime Day prices?

Looking at some of our top picks, the M3 iPad Air 11 is reduced by $120 from $599 to $479. That beats the previous best price we've seen by $20.

The Apple Watch 10 is reduced from $399 to $279. Again, that's $20 better than the previous record-low price. The AirPods Pro 2 are reduced from $249 to $149, beating the best previous price by $10. The size of the extra saving might not be enough to warrant joining Prime, but the great news is that none of these deals are Prime exclusives – you can get them without being a member.

In the UK, the highlight of Apple Prime Day deals for me so far is the new M4 MacBook Air 13 for $849 for Prime members at $879 for anyone else. Whether you decide to sign up to Prime or not, BOTH of those prices beat the previous best price on record, which was £899.

This laptop was only released in March and I expect the prices are being helped by the pound's strength against the dollar, because we wouldn't normally expect to see deals this good so quickly on a new Apple laptop.

As for the larger 15-inch model, it's reduced from £1,199 to £1,025 for Prime members or £1,079 for non-members. £1,079 is the best price we had seen before Prime Day. This is the version we had in to review, and we loved it.

Someone was just asking me what AirPods they should choose since they're all reduced for Prime Day, so I wrote a post all about Prime Day AirPods deals.

With the AirPods 4, Apple added a new model in the middle between the entry-level and Pro headphones. An AirPods 4 Plus, if you will. It has active noise cancellation, but not as goog as the ANC on the Pros, and the Pros still have some extra features that make them a superior product. My suspicion is that Apple introduced these intentionally to lead people to buy the Pros.

All three models have record deals on for Prime Day, and the difference between them is small enough that it's easy to decide to just pay 'only' $30 more to move up to the next model. This is what Apple wants, but it also makes sense. The extra features of the AirPods Pro 2 are worth paying $30 for more if you ask me, and they have the biggest saving in both money and percentage terms.

• AirPods Pro 4 no ANC: $129 $89
• AirPods Pro with ANC: $179 $119
• AirPods Pro 2: $249 $149

The iPad mini is an often overlooked option, and it really shouldn't be.

The smallest Apple tablet is more powerful than the entry-level model, and it supports Apple Pencil Pro, making it a great option for sketching on the go when a larger tablet might be impractical. I mean, just look how easily the model is holding it one hand in the publicity shot above. Try working like that with the 13in M4 iPad Pro!

The latest model with the A17 Pro chip is now the cheapest it's ever been at $379. That's $120 off the full retail price and $20 less than the cheapest price we've seen before now.

• Prime Day Apple iPad mini: $499 $379 at Amazon

Good morning deals hunters! This is Rosie Hilder reporting for duty here. I've been covering Apple Prime Day deals for seven years now so I know a good deal when I see one. I've just updated the main deals in this post and the good news is they're mostly still going, though just a couple have increased in price slightly. I've noted where that is the case. I'm off to look for any new additions to add in to my roundup and I'll keep you updated via this blog. Happy Prime!

We haven't sung enough about the iPad mini, which is a brilliant creative tool perfect for on-the-go working. It's actually very powerful, which might surprise you. There was a new iPad mini out last year, and that is now $120 off! It's only $379 at Amazon. ]

See our full iPad mini 7 review here. And iPad generations for comparison info.

I've seen a lot of articles around the internet claiming Apple products never get discounted on Prime Day. That really, really isn't true. What does happen is a cycle of the same sorts of percentage discounts at a similar time in the newest product's lifespan – so for the first sales event after the release there is usually a small $20-50-100 discount on those new models, and a slightly bigger one on the previous gen. And then that new model discount gets bigger for the next sales event in the calendar year – when it is slightly harder to get hold of the old stock so there aren't as many deals (At Amazon at least) on those older models.

Although prices are never slashed, it is disingenuous to say that the discounts never happen.

I'll get off my soapbox now.

Many deals are starting to sell out. Amazon US is seemingly OUT of MacBooks, for example so you'll need to head to BestBuy if you want to grab a cheap MacBook.