12 of the best sports logos of all time

Six of the best sports logos on a gradient background
(Image credit: IOC / Nike / New York Yankees / Manchester United / Paris St Germain / Dallas Cowboys)

Sport is all about passion, and the best sports logos represent that passion for many fans. That makes designing a sports logo a challenging task because the result is almost certain to generate strong opinions.

When a tech brand or clothing brand changes its logo, it might generate complaints, but when a sports team changes its logo, the backlash can be epic. As a result, we've seen many sports teams put their logo revamps to public votes. But there are some famous sports logos that seem almost immortal, standing the test of time and changes in fashion.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects. 

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