The NFL logo: a history

NFL logo composite
(Image credit: NFL)

Logos have always been a big part of the history of the National Football League, better known as the NFL. Since the formation of the NFL in 1920, a huge part of every team’s identity has been their logos, featuring colourful characters and striking designs. There are plenty of blogs and YouTube videos out there that chart the fascinating evolution of all the logos of the teams in the NFL.

But what of the NFL logo itself? The distinctive shield-and-stars design that’s associated with the NFL has been in place more or less since the beginning, but it has changed over the years, evolving into the distinctive form that’s blasted from TV screens and billboards across the USA today. The changes are subtle, but interesting, and in this piece we’re going to take a deeper dive into how the logo has evolved. If you’re as obsessed with logos as we are, take a read of our definitive ranking of the best logos.

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Jon Stapley

Jon is a freelance writer and journalist who covers photography, art, technology, and the intersection of all three. When he's not scouting out news on the latest gadgets, he likes to play around with film cameras that were manufactured before he was born. To that end, he never goes anywhere without his Olympus XA2, loaded with a fresh roll of Kodak (Gold 200 is the best, since you asked). Jon is a regular contributor to Creative Bloq, and has also written for in Digital Camera World, Black + White Photography Magazine, Photomonitor, Outdoor Photography, Shortlist and probably a few others he's forgetting.