The Apple Logo: a history

Apple logo
(Image credit: Apple)

Today the Apple logo perfectly reflects everything we associate with Apple. It's clean, minimalist, and somehow looks modern and premium despite merely showing one a common fruit with a bite taken out of it. But this wasn't always the way. There Apple logo hasn't undergone many changes in its time, but when it did change, the transformation was big.

Apple was born in April 1976, and the first Apple logo was... well, not at all like the Apple we know today. In fact, it's the complete opposite of what we associate with the Cupertino tech giant: fussy and positively old-fashioned, perhaps even 19th century in its look. Read on to discover the fascinating Apple logo history, from the 1970s to today. And for more logo inspiration, make sure you check out our roundup of the best logos of all time.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.