The YouTube logo: a history

YouTube logo
The familiar YouTube logo (Image credit: YouTube)

The YouTube logo hasn't changed a huge amount over the years. Compared to some of the social media and internet startups that emerged around the same time, the video sharing platform has provide a lesson in restraint when it comes to redesigns – and that may be why it's been able to avoid the outrage that greets many logo makeovers (unlike the recent UI redesign backtrack).

Most of YouTube's logo redesigns have been so subtle, that you might not have noticed them at all. Chances are you're very familiar with that black logotype and red square. But the logo has changed several times over YouTube's 18 years of existence. Below, we'll show you every version that's been used to date. It might not be in our pick of the best logos of all time. But the YouTube logo history can still teach us a few things about how a successful logo can be almost imperceptibly improved and streamlined over time.

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.