Logo design: everything you need to know

Logo design: everything you need to know

What makes a great logo? And, more importantly, how can you design the best logo for a brand or product? In this article, we will answer those two questions and much more. On page two, logo design specialist David Airey exclusively reveals 10 golden rules that you must follow, then we move on to examine each element of logo design in more detail: research and strategy, typography, shape and symbolism, colour theory and finally using your logo design. You can also use the quick links below to jump straight to the section you're interested in.

But first, we realise that some people visiting this page are looking for a logo design tool to make a logo for their fledgling business, perhaps until it has expanded enough to require a professional design. So below, we list the best logo design apps around to create great logos on a budget – and often for free.

Why logo design is important

Your logo is you or your business' first point of contact with the outside world. If people connect with your branding, the likelihood is that they will open up to whatever it is offering them. Great logo design requires a complex mixture of design skills, creative theory and skilful application. Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Of course, logo design is just one small subset of branding, but the logo or brand mark remains the centrepiece of most branding schemes.

The best logo makers

A logo design app is not going to create a branding masterpiece – but you know this. Some people are simply looking for a quick, cheap logo that reflects their start-up brand until it has expanded enough to merit a full brand identity created by a professional designer or agency. Here are five logo design makers that are fast, sophisticated and good value.

01. Canva

Canva logo design tool

Canva is a multi-talented application

Canva is a full, browser-based graphic design suite that just so happens to contain a great logo design tool. Okay, it doesn't offer the design capabilities of Adobe Creative Cloud, but Canva's simplicity, variety of useful tools, and inspirational learning assets make it a great way to design your branding. 

02. TailorBrands

TailorBrands logo design tool

TailorBrands costs a little more but that means more options

TailorBrands promises not only a logo design but a full branding package with its browser-based software. The tool is simple to use and has no pre-made logos – instead, the platform is powered by AI to design a unique logo for every user. There is a cost involved here, but it is paltry compared to hiring an agency, starting at $2.99/month for its Dynamic Logo package and rising to $10.99/month for the full Premium package.

03. Hatchful

Hatchful logo design tool

Hatchful is a logo design generator

Hatchful is a simple browser-based logo generator which allows you to customize your logo from hundreds of templates, icon, and colour combinations. You can test out logo variations and create a one-of-a-kind logo that’s perfect for whatever business you have, and the logo generator is so simple to use that you become an expert in minutes. The logo generated comes sized for all major social media platforms, and best of all, all it will cost you is your email address.

04. Logoshi

Logoshi logo design tool

Logoshi charges nothing unless you are happy. Which is how it should be

Logoshi is a super-simple tool that looks a bit Web 1.0 but provides neat, simple designs at a very reasonable price. It provides square, transparent, and cropped versions of your logo once it has been signed off, and you get bitmap and vector version of your logos all bundled into one cost.

05. Ucraft

Ucraft is probably best known as a website builder, but amongst its browser-based web tools you'll find an excellent logo maker. It is also completely free! The designs are compatible with all major social accounts: Instagram, Facebook, Pinterest, LinkedIn or even Twitch, and you can download it as a PNG or an SVG file (although the latter will cost you $12, boo!).

Now discover everything you need to know about logo design, starting on the next page with brand identity expert David Airey outlining his 10 golden rules of logo design.

Next page: 10 golden rules from David Airey