How to design a logo: 15 pro tips

How to design a logo
(Image credit: Getty Images)

Learning how to design a logo isn't something that can be mastered overnight. It requires theoretical knowledge, design skills, patience and a trained eye that comes from a lot of practice. The right logo is recognisable and memorable, and, combined with the right product, it can become a priceless asset (think of the Nike Swoosh or  McDonald's iconic golden arches). 

In the guide below we've reduced things down to 15 golden rules for how to design a logo, from conception to implementation. To kickstart your creative process, check out our picks for the best logo designer (or the best free logo maker for a more cost-effective solution). If you want to expand your design skills to cover the burgeoning fields of UX and UI designs, sign up for our online UX Design Foundations course.

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.

With contributions from