Logo design: everything you need to know

Logo designs for Starbucks, Wikipedia, Google, London 2012, Pepsi and 7-Eleven
Logo design: logos

If your company needs a new logo design, you will probably be exploring your options. Do you go for a completely different logo or tweak the logo design you already have? Both options make a big statement about your business and how you see it. But either way, you'll be questioning: what makes a great logo design? And how do you design a logo that captures the essence of a product, person or brand?

We are here to answer all of your burning questions about logo design, and we have even collated the best logo design tools we could find to help you out even further. If you are looking to design amazing logos across a range of devices, you should also check out our countdown of the 5 best logo design apps.

Why logo design is important

Your logo is you or your business' first point of contact with the outside world. If people connect with your branding, the likelihood is that they will open up to whatever it is offering them. Great logo design requires a complex mixture of design skills, creative theory and skilful application. 

Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Of course, logo design is just one small subset of branding, but the logo or brand mark remains the centrepiece of most branding schemes.

If you want to see the best of the best why not head over to our pick of the best logo designs ever?

The best logo makers

A logo design app is not going to create a branding masterpiece – but you know this. Some people are simply looking for a quick, cheap logo that reflects their start-up brand until it has expanded enough to merit a full brand identity created by a professional designer or agency. Here are five logo design makers that are fast, sophisticated and good value. 

And if you've got Photoshop but not Illustrator, and want to learn how to make a logo in Photoshop, check out our guide.

01. Canva

Canva logo design tool

Canva is a multi-talented application

Canva is a full, browser-based graphic design suite that just so happens to contain a great logo design tool. Okay, it doesn't offer the design capabilities of Adobe Creative Cloud, but Canva's simplicity, variety of useful tools, and inspirational learning assets make it a great way to design your branding. 

02. TailorBrands

TailorBrands logo design tool

TailorBrands costs a little more but that means more options

TailorBrands promises not only a logo design but a full branding package with its browser-based software. The tool is simple to use and has no pre-made logos – instead, the platform is powered by AI to design a unique logo for every user. There is a cost involved here, but it is paltry compared to hiring an agency, starting at $3.99/month for its Dynamic Logo package and rising to $15.99/month for the full Premium package.

03. Hatchful

Hatchful logo design tool

Hatchful is a logo design generator

Hatchful is a simple browser-based logo generator which allows you to customize your logo from hundreds of templates, icon, and colour combinations. You can test out logo variations and create a one-of-a-kind logo that’s perfect for whatever business you have, and the logo generator is so simple to use that you become an expert in minutes. The logo generated comes sized for all major social media platforms, and best of all, all it will cost you is your email address.

04. Logoshi

Logoshi logo design tool

Logoshi charges nothing unless you are happy. Which is how it should be

Logoshi is a super-simple tool that looks a bit Web 1.0 but provides neat, simple designs at a very reasonable price. It provides square, transparent, and cropped versions of your logo once it has been signed off, and you get bitmap and vector version of your logos all bundled into one cost.

05. Ucraft

Ucraft is probably best known as a website builder, but amongst its browser-based web tools you'll find an excellent logo maker. It is also completely free! The designs are compatible with all major social accounts: Instagram, Facebook, Pinterest, LinkedIn or even Twitch, and you can download it as a PNG or an SVG file (although the latter will cost you $12, boo!).

Now discover everything you need to know about logo design, starting on the next page with brand identity expert David Airey outlining his 10 golden rules of logo design.

Next page: 10 golden rules from David Airey