Nick Carson
Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.
Latest articles by Nick Carson
![Brand Impact Awards 2024](https://cdn.mos.cms.futurecdn.net/grJcRFyLBY6rLwQTajMbrL-320-80.jpg)
The Brand Impact Awards 2024 judging panel revealed
By Nick Carson published
Discover who's on the panel for this year's edition of the prestigious branding awards.
![A version of the Apple logo](https://cdn.mos.cms.futurecdn.net/JYMtGzLr6f2RGuHkaxJjwD-320-80.jpg)
20 iconic brands and why they work
By Nick Carson published
These brands may not be the biggest, but they're certainly iconic.
![How to design a logo](https://cdn.mos.cms.futurecdn.net/4r6pTADZfojNbqEx2t3PCe-320-80.jpg)
How to design a logo: 15 pro tips
By Nick Carson, David Airey last updated
Learn how to design a logo with these top tips for successful branding.
![null](https://cdn.mos.cms.futurecdn.net/AyhS4PbSeMNTajnxHfMauU-320-80.jpg)
The 39 best free web fonts
By Nick Carson published
Add typographic personality to your next website with the best free web fonts available.
![Apple, Nike and Instagram logos](https://cdn.mos.cms.futurecdn.net/2KfxGHMw6HsDBxs7pKCwH6-320-80.jpg)
8 famous textless logos and why they work
By Nick Carson published
These top brands all ditch their names from their logos.
![null](https://cdn.mos.cms.futurecdn.net/72BXb2J5apjczSo9Jq65Uf-320-80.jpg)
What NOT to get a graphic designer for Christmas
By Nick Carson last updated
Avoid ruining a designer's Christmas with this handy guide.
![Four examples of successful logo colours](https://cdn.mos.cms.futurecdn.net/VUsR2CfLvsPTm22RsDqQXA-320-80.jpg)
How to choose the perfect logo colour for a brand
By Nick Carson last updated
A colour can say a lot about a brand. Here's how to choose the right one for a logo.
![Seven of the best car logos on a white background](https://cdn.mos.cms.futurecdn.net/XmfwB5THyJFvXNKZbuxCaP-320-80.jpg)
10 of the best car logos on the road today
By Nick Carson last updated
Discover the fascinating stories behind some of the world's most recognisable car logos.
![BIA winner header](https://cdn.mos.cms.futurecdn.net/9CpVKgHoX5e6fECUwDdXoa-320-80.jpg)
Brand Impact Awards 2023: All the winners revealed
By Nick Carson last updated
Discover which projects picked up Gold, Silver and Bronze trophies at the 10th-annual BIAs.
![Brand Impact Awards 2023](https://cdn.mos.cms.futurecdn.net/wY9eGSFw889w6pYseuVuJZ-320-80.png)
Brand Impact Awards 2023: Client of the Decade
By Nick Carson published
This special award celebrates the standout clients of the past decade.
![Brand Impact Awards 2023](https://cdn.mos.cms.futurecdn.net/wY9eGSFw889w6pYseuVuJZ-320-80.png)
Brand Impact Awards 2023: Small Studio of the Decade
By Nick Carson published
Our special Decade Award, Small Studio of the Decade, celebrates smaller independent studios who've excelled at the BIAs.
![Five logos that have very similar logos](https://cdn.mos.cms.futurecdn.net/RoT7yfLFjEKkr5Rj5Tt4fk-320-80.jpg)
10 big brands with ridiculously similar logos
By Nick Carson last updated
These famous companies' similar logos will give you design déjà vu.
![Brand Impact Awards 2023](https://cdn.mos.cms.futurecdn.net/wY9eGSFw889w6pYseuVuJZ-320-80.png)
Brand Impact Awards 2023: shortlist announced
By Nick Carson last updated
Our global judging panel has selected this year's BIA shortlist.
![Hatchful by Shopify, one of the best logo design software alternatives](https://cdn.mos.cms.futurecdn.net/GCoNti57RCsmwC2wpyHT6f-320-80.jpg)
5 simple logo design software alternatives
By Nick Carson last updated
Check out these easy-to-use logo design software programs to help you create a simple logo.
![Five of the best world cup logos on a white background](https://cdn.mos.cms.futurecdn.net/yadKrU7HS3bJz8BrsCFBV5-320-80.jpg)
The best World Cup logos ever
By Nick Carson last updated
Find winning inspiration in the best World Cup logos, from 1930 to the present day.
![UI design](https://cdn.mos.cms.futurecdn.net/gxjuACVTgS4dLwFKNgxTsj-320-80.jpg)
9 great UI designs and what we can learn from them
By Nick Carson published
UI design can make or break your website or app: here's how to get it right.
![Brand Impact Awards 2022: winners revealed](https://cdn.mos.cms.futurecdn.net/Yed2rJNmByoUw66Wu4YUnQ-320-80.jpg)
Brand Impact Awards 2022: All the winners revealed
By Nick Carson last updated
Discover which projects picked up Gold, Silver and Bronze trophies this year – plus download the full winners showcase.
![Brand Impact Awards 2022: shortlist revealed](https://cdn.mos.cms.futurecdn.net/Yed2rJNmByoUw66Wu4YUnQ-320-80.jpg)
Brand Impact Awards 2022: shortlist announced
By Nick Carson last updated
Our global judging panel has selected this year's BIA shortlist.
![null](https://cdn.mos.cms.futurecdn.net/LdQ3k4edDHP62m3MPP4bNJ-320-80.jpg)
Designers react to the Mastercard rebrand
By Nick Carson last updated
Pentagram's evolution of the iconic Mastercard brand gets put under the microscope by three design experts.
![Corofloss branding by Anagrama](https://cdn.mos.cms.futurecdn.net/Tz4VWMUG2PBNE84o8CigFY-320-80.jpg)
6 innovative ways to photograph your portfolio
By Nick Carson last updated
Great ways to show off your design work in style
![magazines with Creative Bloq at 10 logo over the top](https://cdn.mos.cms.futurecdn.net/L4aDjAfoRU9DUfQdVGjkUd-320-80.jpg)
The top 20 graphic design trends of 2012
By Nick Carson published
We look back at our predictions for design from a decade ago.
![blue piggy banks in a row](https://cdn.mos.cms.futurecdn.net/XAaL76ZbbQ9gsfFk5gN5GA-320-80.jpg)
6 ways to save money as a freelancer
By Nick Carson published
Keep your finances under control with our expert advice.
![Adobe's portfolio template example.](https://cdn.mos.cms.futurecdn.net/9oiMTpYKAqBP8Vn4NqvMYi-320-80.jpg)
9 stunning portfolio templates for creatives
By Nick Carson published
Make your work stand out with these portfolio templates.