Nick Carson

Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.

Articles by: Nick Carson

Logo design:Graphic designer drawing a sketch of a logo design

Logo design: 15 golden rules for crafting logos

By Nick Carson, David Airey published

Logos Master the art of branding with these tips for successful logo design.

Brand Impact Awards 2021 winners announced

Brand Impact Awards 2021: All the winners revealed

By Nick Carson published

Branding Discover which projects picked up Gold, Silver and Bronze trophies this year – plus download the full winners showcase.

Logo shape: Deliveroo

How to craft a powerful logo shape

By Martin Christie, Nick Carson published

Logos The logo shapes used by big brands aren't chosen by chance.

Brand Impact Awards 2021: shortlist announced

Brand Impact Awards 2021: shortlist announced

By Nick Carson published

Branding Find out which 39 projects are in line for a trophy.

Logo colour

How to choose the perfect logo colour for a brand

By Nick Carson published

Colour A colour can say a lot about a brand. Here's how to choose wisely.

Logo strategy: Apple

How to develop a killer logo strategy

By Nick Carson published

Graphic Design Get your logo strategy spot on before designing your new logo.

Logo typography

Logo typography: Nail the typeface for your logo

By Nick Carson published

Graphic Design 5 tips for getting your logo typeface spot on.

portfolio template

9 stunning portfolio templates for creatives

By Nick Carson published

Portfolios Make your work stand out with these portfolio templates.

What NOT to get a graphic designer for Christmas

By Nick Carson published

Lifestyle Avoid ruining a designer's Christmas with this handy guide.

Cadbury

20 outstanding uses of colour in branding

By Nick Carson published

Branding How a series of top brands have successfully 'owned' a colour.

Brand Impact Awards 2020: All the winners revealed

By Nick Carson published

Events The world's best branding revealed at the seventh annual BIAs.

Brand Impact Awards 2020: shortlist revealed

By Nick Carson published

Branding Find out which 39 projects made the cut.

illustration commissioning

How to commission better illustration

By Nick Carson published

Illustration Work with illustrators to create standout visual identities.

KFC ad with no words

Why copywriting is more important than you think

By Rosie Hilder, Nick Carson published

Branding Plus expert tips on how to craft award-winning words.

Brand typography

Brand typography: A complete guide

By Bruno Maag, Nick Carson published

Typography Deliver your message with the perfect brand typography.

7 famous logos that pass the silhouette test

By Nick Carson, Jim McCauley published

These brands have mastered the art of memorable simplicity.

how to come up with ideas

How to generate ideas

By Nick Carson published

Design Award-winning designers share how they come up with ideas, and then nurture them to fruition.

15 plugins to make your design process easier

By Nick Carson, Jim McCauley published

Save time with these must-have creative plugins.

Stylised 30

Revealed: the top 30 UK design studios in 2019

By Tom May, Nick Carson published

News Find out who made it into the UK Studio Rankings 2019.

9 tools to help you work remotely as a freelancer

By Nick Carson, Jim McCauley published

Set yourself up anywhere with these essential pieces of kit for freelancers.

bad coworker: pigs in trough

5 reasons why you're a bad co-worker

By Nick Carson published

Studio If you do any of these things in the studio, stop right now.

Fonts: Warnock

21 fonts every graphic designer should own

By Nick Carson published

Fonts Give your graphic design work a boost with these brilliant fonts.

BrewDog Pink IPA

3 times big brands tried to be woke and failed miserably

By Nick Carson published

Graphic Design Plus 3 award-winning campaigns that got it right.

Chobani branding

Are trends any good for branding?

By Nick Carson published

News Top designers discuss the role that trends play in branding.

4 things you should NEVER do in a design studio

By Nick Carson published

Career ... and 4 more things you absolutely must.