Nick has worked with world-class agencies including Wolff Olins, Taxi Studio and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, TikTok, and Bite Back 2030. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.
Latest articles by Nick Carson

The designer's guide to using images more effectively
By Nick Carson published
Get more from imagery in your design work with our essential advice.

The design agency survival guide
By Nick Carson published
Essential advice to help your design agency thrive, from business advice to self-promotion tips.

5 ways to get clients to take more risks
By Nick Carson published
How to get clients to agree to ambitious branding strategies.

The freelance survival guide
By Nick Carson published
Essential advice for freelance success.

An introduction to wayfinding
By Nick Carson published
Discover the art and craft of wayfinding and signage.

The ultimate guide to design trends
By Nick Carson published
Discover all the latest design trends in one place.

8 stock image clichés and how to avoid them
By Nick Carson published
Ditch the cheesy handshakes and women laughing at salads.

8 of the most successful independent design studios
By Nick Carson published
These agencies achieved global growth while staying independent.

5 traits that define a typeface’s personality
By Nick Carson published
Small details make a big difference to character.

5 ways to pick the perfect app font
By Nick Carson published
Pro advice to get your digital typography spot on.

5 unusual uses of colour in logo design
By Nick Carson published
These five brands buck the trend when it comes to colour.

Pick the right font for your social campaigns
By Nick Carson published
How to use typography to get your message across more effectively.

4 design trends we're all tired of hearing about
By Nick Carson published
They may be influential but it's time to ditch the buzzwords.

How to turn clients into friends
By Nick Carson published
Learn how to nurture your client relationships.

How to use imagery more effectively in app design
By Nick Carson published
Select the perfect visual assets for more engaging, user-friendly apps

5 brands so strong they don't need a logo
By Nick Carson published
The right brand assets can get a message across without a logo.

7 ways to make your design studio a better place to work
By Nick Carson published
How to develop a healthier culture in your design agency.

5 huge trends in app icon design
By Nick Carson published
These five symbols have become a visual shorthand for a whole generation of apps

8 simple productivity tools for designers
By Nick Carson published
Become more efficient right away with these must-have apps.

6 ways to find the best images for a stand-out social campaign
By Nick Carson published
Maximise your engagement.

5 inspired self-promo ideas for design agencies
By Nick Carson published
Take a look at these unusual approaches to self promotion.

5 times brands shook up their logo to create a powerful message
By Nick Carson published
Raising awareness.

How to create a killer social media campaign
By Nick Carson published
Five pro tips to use images more effectively in branded social posts.
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