How to use imagery more effectively in app design

App design is an exercise in brutally simple, user-centred design. The sweet spot is an interface that's as beautiful as it is functional. It should be intuitive to navigate, quick to load, but also incorporate little touches that make it unique and memorable.

Thanks to the flat design revolution, and the prevalence of the pared-back aesthetic favoured by the likes of Apple and Google, many apps run the risk of looking similar. 

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Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.