How we made Pie, the sexy new tax app

Tax app Pie's visual identity
(Image credit: Pie)

Taxes are boring and hard to understand, right? Well, not so much anymore, as new app Pie aims to tax easier for everyone, by giving knowledge usually reserved for people with financial advisors. The app is simple to use, personalised and rewarding, helping its users to take control of their taxes, driven by the promise, 'it's your money, claim it'.

That this new game-changing app is so user friendly and so visually appealing is testament to the team at Studio Output, who worked on the brand strategy, visual identity and the design of the product itself.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.