A day in the life: a creative director at Output

image of creative director/partner Johanna Drewe
(Image credit: Nathan Perkins)

London-based agency Output has created branding for the likes of Dave, Campaign Against Living Miserably, the MindGym and Monzo. Its partner/creative director, Johanna Drewe, began working at Output as a designer in 2010 and has worked her way up to the top, becoming a partner in 2020. She's previously been a judge on the Brand Impact Awards, and is also a guest lecturer at London College of Communication and London Met.

We caught up with Drewe to find out about a typical day at Output, as well as how the studio approaches briefs and tricky challenges. She also shared some fantastic advice for those wanting to climb the career ladder.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.