Why you need to trust your gut in creative projects

A few years back, our agency received the exciting opportunity to redesign a website for a prestigious Boston-based college. We started our due diligence, with a discovery process consisting of student and staff interviews, surveys, research and a comprehensive assessment of business and brand goals. This led to a strategy, creative brief, and subsequently a detailed set of wireframes that meticulously aligned with the client’s objectives. 

Following this groundwork, we tasked three art and copy teams with the challenge of translating our vision into a compelling user experience, adhering to the brief, brand standards and wireframes.  

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Kieran McCabe

Kieran McCabe is an internationally recognized creative leader directing multi-talented creative and studios teams at Primacy, a nationally recognised top agency that accelerates growth by building exceptional brand experiences. He brings 25 years of experience in creative direction, interactive design, and marketing campaign experience, and is responsible for directing creative strategies, concepts, and design executions. He is most noted for crafting memorable, distinguishable, and award-winning work for Primacy clients like Dana-Farber Cancer Institute, Cornell University, MIT, University College of London, UChicago Medicine, Yale New Haven Health, Rice University, Gonzaga University, Boston College, Yale Law School, Smith College, and Emmanuel College.