Jonny Ive is going to deliver another iPod moment – and OpenAI knows it

Jony Ive from IO and OpenAI CEO Sam Altman in a black and white photo
(Image credit: OpenAI / IO)

For years, the pace of AI innovation has been measured by model size, inference speed, and breakthrough benchmarks. But OpenAI’s $6.5 billion acquisition of Jony Ive’s startup, io, signals something more fundamental is shifting. It’s no longer only about what AI can do. It’s about how it feels to use.

That shift, from performance to presence, is a design challenge, and solving it will be the key to building emotional trust with AI. (To build more trust, see here for 5 key tips for using AI properly.)

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Jim Misener
President, Fifty Thousand Feet

With brand and creative leadership and expertise across financial services, technology, architecture & design, professional services, retail and luxury, Jim oversees the strategic growth of the company as well as business development and client service. Prior to joining Fifty Thousand Feet, he held leadership positions at global agencies and consultancies, including EY and Accenture. Jim received a B.A. with highest honors from the University of Illinois Urbana-Champaign and completed the AIGA Program for Creative Leaders at Yale and the Executive Program at the University of Chicago Management Institute.

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