Latest articles by Rosie Hilder
Watch out Amazon, there's a new smile logo in town
Charity NABS gets a vibrant new look thanks to Nice and Serious.
Wix takes on Canva and Adobe with new free visual design platform
Wixel is very, very easy to use.
Why we're looking forward to Birmingham Design Festival 2025
Speakers include Malika Favre, Liza Enebeis and Aardman's Merlin Crossingham.
"Mental health has gone mainstream – but only the safe parts," how one Swiss coffee brand is smashing mental health taboos
This beautifully designed foundation does more than just coffee.
Brussels Airlines gets a new identity, but sticks with its old logo
Here's yet another example of the subtle rebrand trend.
The Cola wars just got interesting as Campa Cola takes over India
But is its branding any good?
"Everything feels much more at home," Frontify’s director of brand on the success of Amazon’s subtle rebrand
We discuss the pros and cons of tweaking vs overhauling a brand identity.
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The most popular brand mascots are revealed, and the results are ridiculous
Mickey has competition.
This new brand revolves around the Rorschach Test, and I can't stop staring at it
What do you see?
I spent hours making labels on these 3 label makers, here's what I found
I tested machines from Brother, Niimbot and MUNBYN.
How a fun rebrand and a new mascot boosted this brand's reputation tenfold
Say hello to Andi the hand.
Planning a rebrand? There are some months you should avoid
New research shows the month you rebrand matters.
Original Slipknot logo design revealed (and it's absolutely iconic)
Joey Jordison's original sketch is an instant classic.
The 7 biggest announcements from Adobe MAX London
From hot new Photoshop tools to potentially controversial additions to Adobe Firefly, here's the news you need to know about.
Texan chain Buc-ee's sues indie Barc-ee's for mimicking its iconic logo
The "nearly identical" name is also causing issues.
Okay, I admit it, I like the look of the Nintendo Switch 2 Welcome Tour
It'll cost you around $10, but this blast from the past does look fun.
The Refugee Council's rebrand is a warm celebration of Britain
The use of beautiful lino cut illustrations gives the brand a textured feel.
Apple 'selling' Severance's Lumon Terminal Pro is an ingenious branding move
Sadly you can't actually buy one.
Tiny art celebrated in new Post-It note drawing book by renowned artist, Aron Wiesenfeld
Collection of detailed drawings launches on Kickstarter today.
Did you download Godot 4.4? Upgrade right now to fix 125 bugs
Maintenance release can't come soon enough.
