Latest articles by Rosie Hilder
New Decathlon rebrand feels playful yet familiar
Global sports brand's new identity fits like a glove.
I'm mesmerised by the new British Land identity
Brand evolution fuses AI, nature and design with stunning results.
The creative industries still have a gender problem. What can we do about it?
Creatives in the design and VFX industries offer their thoughts on 'the baby question', leadership, pay gaps and more.
From bold to beautiful to bloody, here's what I think of current period product branding
Periods are no longer seen as shameful, and brands are finally catching up.
"Make stories that you care about," says picture book creator Flavia Z. Drago
This year's star of the London Book Fair shares her process for writing and illustrating picture books.
"I never imagined I'd be an illustrator, but I love this job," Flavia Z Drago shares how she got into creating picture books
This year's London Book Fair illustration star also reveals how her native Mexico influences her work.
Illustrator gets super-useful new tool for packaging design
Plus improvements to Adobe Firefly.
How to celebrate a brand's heritage – 6 expert tips
Karl Wills of Taxi Studio shares how brands can lean into their heritage in a way that works.
"Embrace curiosity, check your ego at the door and foster collaboration", A day in the life of design director Sandra Reynolds
Siegel+Gale's design director shares why aiming for simplicity isn't always easy.
4 reasons I'm looking forward to OFFF Barcelona
Creative festival OFFF Barcelona is coming soon, and the lineup looks brilliant.
"We wanted to talk about what the actual creative process feels like", How we made I Love It. What Is It?
Turner Duckworth explains the process behind its new book.
New band logo book explores music and design history
'Logo Rhythm - Band logos that rocked the world' is on Kickstarter now.
"It’s all about matching the energy of a brand": A day in the life of interior designer Kirsty Vance
The experience design lead shares what it takes to create memorable brand experiences.
"The type industry is at a crossroads", says Anthony Sheret
As independent type foundry Colophon joins Monotype, I catch up with Colophon's co-founder Anthony Sheret to chat about the state of the industry.
E-Zink toner cartridge review: a decent alternative, with some caveats
E-Zink provides a cheaper alternative to your printer manufacturer's cartridges.
"It was only when I took a step back that folks started to notice": A day in the life of graphic designer Kieron Lewis
Kieron reveals how he broke into editorial design, and became a D&AD Judge and Adobe Live host.
A day in the life: The Cameron Twins
The multidisciplinary artists talk about their style and inspiration – and how artistic differences are part of their process.
"It's a very big deal to live outside of your own accent," shares Ogilvy's CCO
How Ogilvy's chief creative officer, André 'Dede' Laurentino, thinks living abroad affects creativity.
Why The Traitors UK's visual identity is so brilliant
But I'll happily banish the US and Australian versions.
'Seeing the responses has been really uplifting': How we made the Wonka movie typography
We caught up with designer Alexandria Vernon.
"Trust takes a long time to arrive", Ogilvy UK's CCO explains how to create award-winning ads
André Laurentino, known as Dede, reveals what it's like to be chief creative officer at one of the world's leading agencies.
A day in the life: founder of Practice Michelle Mattar
I find out why Practice works with brands differently, and how Mattar's championing sustainable design.
The best Illustrator brushes, both premium and free
Improve your art by using the best Illustrator brushes.
