New Super Bowl logo, same old conspiracy theory

(Image credit: Super Bowl)

While the dust has barely settled on 2026's Big Game, the Super Bowl logo for next year has already been unveiled.

Speculation is rife as usual as the Super Bowl logo's conspiracy theories are already ramping up. For those not in the know, the theory is that the colours in each year's Super Bowl logo, announced months before the actual game, reflect the teams that will make it to the Super Bowl, as well as who will win.

The designs that started the Super Bowl Logo conspiracy

The Super Bowl logo conspiracy theory started with these logos/teams (Image credit: NFL)

Some are saying it'll be Dolphins vs Bears, perhaps the Eagles vs Broncos. "Guys it’s the bengals it’s clearly a tiger eye," said one person on Facebook, while another person said: "Yellow and red...Chiefs. Silver, dark blue and that aqua....closest nfc resemblance is Seahawks."

So, let's be honest, with the number of potential teams in the mix, this theory doesn't really help us.

The 2026 Super Bowl logo (Image credit: Super Bowl)

It was also incorrect for this year's game. Based on the logo, people thought last year that it was going to be Lions vs Ravens, Chargers vs Vikings or Bills vs Rams. When of course it was actually Patriots vs Seahawks who ended up in the final of 2026.

Some people who are really into the conspiracy theory think the colour at the bottom of the logo denotes who will win, in which case it'd be a team that plays in light blue.

Could it be true? We've got a while to wait to find out. Let us know what you think below.

While you're here, why not take a look at the best Super Bowl ads of the 2020s, why the Super Bowl ads now have all-star lineups and what makes a great Super Bowl ad?

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Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.

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