Apple iPhone 18 event LIVE: Folding iPhone, new AirPods and more – every announcement as it happens
Watch the event and follow the announcements right here.
Somehow, it's September again. And in the tech world, at least, that can only mean one thing: new iPhones are coming. iPhone launches have tended to feel a little incremental of late, notable upgrades giving way to minor spec increases. But that could all be about to change.
For one thing, Apple has a brand new CEO. John Ternus has officially replaced Tim Cook at the helm, and will no doubt be keen for his first major Apple launch to make a splash. We've already heard tell that Ternus is planning to shake the brand up from a design perspective.
And it already sounds like we're in for some revolutionary new products this year. Likely to steal the show is the the iPhone Ultra, Apple's long rumoured folding iPhone. Meanwhile, the iPhone 18 Pro is set to feature an impressive new camera array. And there could be some wildcards, such as AirPods with... cameras?
Keep this page refreshed for every announcement as it happens. You'll be able to watch the event right here at 10am PT / 6pm BST at the link below. And until then, we'll be bringing you all of the last minute rumours as they come in.
One of the stranger products we've heard tell of is a new set of AirPods Pro, complete with cameras. These would likely be used for Apple Intelligence, letting users scan objects within their field of vision. But given the controversy around Meta glasses, the whole thing sounds like a potential privacy nightmare.
But the folding iPhone might not be the best option for every creative. Rumour as it the iPhone Ultra will only feature two camera lenses, with the super powerful telephoto lens reserved for the less expensive iPhone 18 Pro. And with that model rumoured to feature a new variable aperture camera, the 'Pro' could still be the best option overall for photographers.
Welcome to Creative Bloq's coverage of the upcoming Apple event! It's set to be a doozy this year, with the folding iPhone Ultra (or is that iPhone Fold [or iPhone Flip?]) finally set to enter the, er, fold.
By now, we have a pretty good idea of what it's going to look like. It's that time where case makers left, right and centre are leaking specifications and dummy models.
