Peligoni is a club by the sea on the Greek island of Zakynthos, with watersports, restaurants and activities for all ages. Visitors can stay in unique villas tucked away in the surrounding hills. It sounds absolutely dreamy, and the club (known previously as The Peligoni Club) needed a brand that would cut through the competition and stand out for what makes it special: its uniqueness.
Funnily enough, that uniqueness was holding it back as Peligoni's offer was confusing to new customers. Was it only for families? What's included? Is it members only? Brand agency Without challenged all this and instead stripped Peligoni back to one clear, core idea: summer freedom.
Typography is relaxed, informal and moulded by the water, while the colour palette screams gorgeous Greek retreat – with its inspiration from the club's surroundings being given a faded hue, as if by the sun.
In terms of art direction and photography, there isn't a staged shot in sight, and instead there are fun moments with real guests, including images shot by guests on disposable cameras.
To inform all of this, the Without team went to Peligoni to experience the club for themselves. After months of immersion with the team and guests, Without realised that it didn't need to reinvent anything, but rather capture the Peligoni magic for new customers to discover.
The rebrand included a redesign of the digital experience in collaboration with development and integration experts Nevado. They worked together to create a seamless user journey.
This included work on a new website, a custom booking tool and an integrated guest hub where guests can book dinners, excursions and manage services online. This makes the experience of booking Peligoni and being at Peligoni much more seamless.
The full brand toolkit includes a new welcome pack for guests, signage, wristbands, uniforms, social content, art direction and photography plus tone of voice. As the business grows, with this toolkit, the owners won't always need to be on site but the brand's strong identity will be maintained.
“Peligoni is a one-off. So our work not only had to simplify and express this difference, but it had to do it in a tone that didn’t feel ‘corporate’," says Roly Grant, creative Director of Without. "Creating a brand identity that’s clear and scalable, but which also feels true to their team is really satisfying."
The identity is making me really want to go on holiday, so I feel like it's doing its job.
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