Budweiser pulls at the heartstrings in latest Super Bowl ad

horse and an eagle running through a field
(Image credit: Budweiser)

Beer brand Budweiser has released its Super Bowl advert to mark its 150th birthday and it seems to be going down rather well. Could it be worthy of a spot on our best Super Bowl adverts list?

The spot shows a young Clydesdale and a bald eagle make friends as the eagle falls from the nest. We then see the horse and bird enjoy time together to the soundtrack of Lynyrd Skynyrd’s Free Bird. The pivotal moment in the ad comes when the horse looks like its spreading its wings to look like the mythical pegasus. Spoiler alert: it's the bird on its back.

Budweiser | Super Bowl LX Commercial 'American Icons' - YouTube Budweiser | Super Bowl LX Commercial 'American Icons' - YouTube
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Many commenters on YouTube were brought to tears by the ad, with one commenter saying "I'm Canadian but the moment I saw the horse lifting and the wings showing a grandiose Bald Eagle, I had tears in my eyes... Yes Budweiser did it again."

Another commenter says: "One of the most beautiful and patriotic commercials, ever!!!" while someone else says: "Lol who knew a beer commercial could make a sober person cry <3"

This advert comes a few years after Budweiser's controversial partnership with transgender influencer Dylan Mulvaney.

Despite our freelancer's reservations at the teaser in this what the hell is going on with the Super Bowl adverts piece, it looks like Budweiser are on to a winner with this one.

Rosie Hilder
Deputy editor

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.

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