A day in the life: applied behavioural scientist Mark Hauser

Mark Hauser
(Image credit: Mark Hauser)

In this instalment of our Day in the Life series, we delve into a role that many people may not think of in connection with branding and design. Mark Hauser is an applied behavioural scientist who applies his background in psychology to the challenges faced by brands.

After years of researching the psychological underpinnings of brands, including work on consumer challenges with the likes of Graze and Diageo, Mark now works at branding agency The Team. There, he contributes a blend of behavioural understanding and commercial experience to driving positive behaviour change. But what does that mean? And what does an applied behavioural scientist do at a branding agency? We spoke with Mark to find out more.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.