"Each time you watch the ad, you smile": Aardman on the Thatcher's Juicy Apple ad

Images from an animated advert for Thatchers Cider by Aardman
(Image credit: Thatchers Cider)

We all know Aardman's Wallace and Gromit and Shaun the Sheep. But the animation studio also has a forty-year heritage of crafting playful, inventive and memorable commercials for television, as we saw in our roundup of 10 famous Aardman adverts.

The studio’s work in the commercials space continues with today's (2 May) premiere of the the latest in its recent series of ads for Thatcher’s cider. It uses vibrant 2D animation with a refreshing hand-crafted look to launch Juicy Apple Cider – perfect for summer weather (see our pick of the best adverts of all time and best animation software for more inspiration).

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James Clarke
VFX journalist

James has written about movies and popular culture since 2001. His books include Blue Eyed Cool: Paul Newman, Bodies in Heroic Motion: The Cinema of James Cameron, The Virgin Film Guide: Animated Films and The Year of the Geek. In addition to his books, James has written for magazines including 3D World and Imagine FX.

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