“We were forced to defend our work”: Digital Kitchen on the impact of AI

Digital Kitchen title sequence design
(Image credit: Digital Kitchen)

At this year's OFFF Festival, I had the pleasure of chatting with Digital Kitchen, a global creative studio combining Emmy-winning storytelling, content, and design to build immersive experiences that defy expectation. Shaping today's leading interactive installations, TV titles, brand motion films and graphic systems, Digital Kitchen redefines creativity with an elevated cinematic touch.

Sitting down with Digital Kitchen's creative director, Andrew 'AJ' Julien, alongside executive creative director Mason Nicoll, we discussed how evolving technology has influenced their work. With the rapid advancement of AI looming over the industry, the pair discussed their thoughts on the technology and shared how their return to tactile filmmaking techniques, paired with leading video editing software, has built a unique hybridised approach to creativity.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). 

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