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Developers, your apps may be deleted from the App Store

The App Store logo on a gradient background
(Image credit: Apple)

The Apple App Store first launched way back in 2008 and has since become one of the biggest in the world. It's jam-packed full of innovative designs and creativity, but in a bid to clear up the market, some of your favourite apps may be at risk. 

Apple has decided to start removing apps that haven't been updated in over two years as part of its App Store Improvements. And while the initiative may clean up the store, people are already pointing out how it could result in a number of indie developers having their apps removed. If you're looking to design your very own app, then make sure you check out our guide on mobile app design.

The App Store on the iPhone

(Image credit: Apple)

According to Apple (opens in new tab), the culling of the older apps in the store is meant "to make it easier for customers to find great apps that fit their needs". However, some indie developers who can't afford to update their apps, or those who feel like they have 'complete' apps are having their designs deleted. 

Developers will be contacted via email 30 days before their apps will be deleted from the App store. However, if the app isn't updated in that time frame, it will be deleted until the developers submit an update and it's approved by Apple. Also, any apps that crash on launch will also be removed – so now's the time to give your apps the once over, developers. 

According to Softwareforenterprise (opens in new tab), it costs approximately 20 per cent of your yearly profits to keep an app up-to-date, which is one of the reasons why some indie developers haven't been able to keep up. One user on Twitter pointed out, "It's basically holding completed games and apps for ransom". PrototopGames (opens in new tab) has described the clean up as, "an unfair barrier to indie devs," and made the excellent point, "Console games from 2000 are still available for sale". 

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If you're an app developer, we suggest you keep an eye on your emails to see if Apple contacts you. We also recommend signing up for our UX design course, so you can really get to grips and improve your user experience for your apps. Or why not recap on all things user related with our UI vs UX guide?

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Amelia Bamsey is Creative Bloq’s Staff Writer. After accomplishing a first class honours degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering many design topics on Creative Bloq, including posters, gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.