That new Asus logo looks strangely familiar

Asus this week revealed two super-thin new laptops, which many are seeing as direct competitors to the MacBook Air. The 15 and 13-inch Zenbook models are ultra-light and portable, and feature OLED displays. Oh, and a weirdly familiar new logo.

That's right, it seems Asus has used the advent of the two laptops to quietly unveil a brand new logo – and while hardly one of the best logos of all time, it's certainly an improvement on the company's previous boring old wordmark. But as many have pointed out, it also looks rather like the Starfleet Insignia from Star Trek.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.