Bizarre new Virgin Galactic logo fails to take off

Virgin Galactic logo
(Image credit: Virgin Galactic)

Whatever your take on the billionaire space race, there's no denying that the idea of commercial interstellar travel is slowly becoming more of a thing. And to drive the point home, Virgin Galactic has revealed a new brand identity, complete with a bizarre new logo.

Designed by Pentagram, the new identity is a very purple affair. At the heart of the new look is the logo, made to represent the company idiosyncratic spaceship design. But followers are already giving the design a drubbing. Let's just say our best logos roundup won't be getting a new, intergalactic entry any time soon.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.