Google’s new Gemini logo finally feels part of the family

Google Gemini logo
(Image credit: Google)

Since its launch back in 2023, Gemini has always felt a little estranged from the Google brand due to its contemporary design, but thanks to a little revamp, it finally feels like part of the family. While the tweaks are small, they make a mighty difference, proving the power of colour in Google's iconic brand identity.

I often find the best logos can capture a brand without being obvious, and Google's identity is a prime example of this. Timeless, simple and instantly recognisable, the new Gemini logo now effortlessly integrates into the brand, proving that it's not just an estranged AI tool, but a valued member of the Google Workspace.

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Natalie Fear
Staff Writer

Natalie Fear is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. Natalie also runs Creative Bloq’s Day in the Life series, spotlighting diverse talent across the creative industries. Outside of work, she loves all things literature and music (although she’s partial to a spot of TikTok brain rot). 

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