Is this really how TripAdvisor chose to reveal its new logo?

New TripAdvisor logo
(Image credit: TripAdvisor)

We've been covering rebrands long enough to know the formula for their announcement. A quote-filled press release is accompanied by some splashy before-and-after animations posted to social media, along with a detailed case study on the creative agency's website for the design nerds (guilty).

The announcement of TripAdvisor's new rebrand, designed by Koto, features most of the above. But the brand has also found a pretty hilarious way to announce the redesign of its owl logo.

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Daniel John
Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles. He has interviewed leaders and designers at brands including Apple, Microsoft and Adobe. Daniel's debut book of short stories and poems was published in 2018, and his comedy newsletter is a Substack Bestseller.

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