4 excruciating examples of deliberately bad marketing

Examples of intentionally bad marketing
(Image credit: Oatly / Brewdog / Surreal)

Finding the right tone of voice for a brand can be a minefield. In recent years, there's been a trend towards a more informal, knowing and even sarcastic approach. But while this mirrors a tendency to more casual presentation and communication in wider society, sometimes it can be as cringeworthy as school teacher trying way too hard to be 'down with the kids'.

It's a tough balance to get right, and the brands below have demonstrated just how fine the line is between sounding refreshingly frank and gratingly forced. They could perhaps take some lessons from the best branding books.


♬ original sound - keeern

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.