Cereal brand's hilarious celebrity billboards go viral

Surreal cereal billboard add featuring the text 'Serena Williams eats our cereal'
(Image credit: Surreal/Future)

What do Serena Williams, Dwayne Johnson and Michael Jordan have in common? They're all big fans of the same high-protein, zero sugar, keto-friendly, plant-based cereal, apparently.

Surreal cereal has dropped a hilariously audacious billboard campaign featuring glowing endorsements from the above celebrities and more. Except they're not celebrities – just normal folk who happen to share their names. (Looking for more advertising inspiration? Check out the best print ads of all time.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.