"It's not enough to be a good writer”: Zosia Swidlicka on the importance of brand language in copywriting

Between the Lines
(Image credit: Opening Line)

Zosia Swidlicka is a creative writer engrossed in the world of art and design. In 2022 she founded Opening Line, a copy studio that aims to bridge the gap between strategy and words. She recently launched her debut publication Between the Lines, a deep dive into the "massive (and misunderstood) world of brand language". Compiled by Zosia, the publication features accounts from a diverse array of writers across the creative industries. 

To Zosia, words are the anchor of a brand – the foundational essence of identity that brings a project to life. To celebrate the launch of her new publication, I caught up with Zosia to discuss the intricate symbiosis between writing and design and how she'd like to see it evolve. (For more inspiration, take a look at our interview with Mike Reed, copywriter and creative director at Reeds Words).

Zosia Swidlicka
Zosia Swidlicka

Zosia Swidlicka is a writer specialising in art, design and creative culture. Her work has appeared in the pages of Wallpaper*, Disegno, It’s Nice That and Cereal. In January 2022 she founded Opening Line, a copy studio that puts brands into words. Passionate about pushing language to its limits, she is known for making every word count by imbuing it with clarity and character.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.